Over the past few years, the ‘web design template’ industry has grown into a very lucrative field. If you are skilled in creating innovative visual styles, typography and layouts, you can make some good money by selling web templates online. There are many people out there who are willing to pay up to $200 for a pre-coded, pre-designed template.
Here are some tips which will help you succeed in the competitive industry of web template design.
- Identify your strengths
Before you get started, sit down and evaluate your strengths. You might be good at designing WordPress plug-ins or themes, PSD design files, Magneto themes, HTML templates or email newsletters.
The idea is to begin by specialize in one specific platform, as opposed to attempting to master too many. When you become an expert in one area, people will start seeing you as an expert and would be more willing to buy your products.
- Exceed customer expectations
When customers purchase your products, they will do so believing that they are of the highest quality. This means that you have to work extra hard to not only meet, but exceed the customers’ expectations.
Find out how best you can organize your files and codes. For instance, you can enhance your code by writing semantic markup, naming files appropriately, using white space better and writing common scripts and markup in a simpler way. Take time to research and learn from other experts on your platform.
- Form alliances
Figure out how much you are able to accomplish by yourself. Since you cannot be an expert in everything, it would be advisable to partner up with other people who can help you develop your product.
For example, if you don’t have a clue about coding, you could form an alliance with an expert coder. Or if you are good at coding but lack knowledge on WordPress, you can partner with an expert in that area. Though partnership might mean earning less, it will help you develop a more professional product.
- Consider the user experience
People purchase templates to avoid the hassle of having to code and design on their own. Therefore, you need to ensure that your product offers customers a pleasant user experience.
The best way of testing this is by trying to use the product yourself. Unzip it and try out all the features. Find out how easy it is to customize it. For a second opinion, you could ask another designer to test it on your behalf. Based on your findings, you can then improve your product for a better user experience.
Make sure that all the style code, scripts and markup accompanying your product can be read easily by anyone. As much as possible, include documentation such as ‘ReadMe’ files or inline comments which will make it easier for customers to use your product. This will eliminate any confusion about how your product works.
- Choose a marketplace
Where are you going to sell your web templates? This is a crucial question you need to consider during the development process.
The first option would be to build your own online store. Although you get to keep all the profits, you will have to do all the hard work yourself.
A better idea would be to use an established marketplace to sell your themes. Though this might mean earning less, it will save you the trouble of handling support, marketing and payment processing on your own.
Market the web templates
Once you have identified a suitable marketplace, you can then go ahead to promote your website templates.
One of the best ways of doing this is by starting a blog where you can share tips about web design and using web templates.
Links to these posts can be shared on your social media profiles such Twitter, Facebook and Google+. All these posts should contain a link pointing to your sales page.
Another effective strategy would be to offer a discounted price to the first people who buy the product. Alternatively, if it is within your budget, you could consider paying for ad slots on other sites.
- Roll out a suite of products
Once you have become an expert in one platform, you can then consider creating the same product in different versions. For example, if a product was designed using HTML, it can be recreated in WordPress, PSD or email newsletter format. This way, you can convert a single design into several other unique products without having to do too much.
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