Video Selling Gets Boring

I receive so many emails lately containing some sort of video selling.
My Gmail accounts are full of videos I HAVE to watch, otherwise …(fill in the blanks).

It often looks like a matter of ‘Life or Death’. “Here’s a Killer video”, “You MUST see this video or else…”

The main reason to use video selling or video marketing in my opinion is to quickly get to the heart of the promotion.

Like the main benefit users will experience if they buy!
Video selling enables you to ‘paint the picture’ in your prospect’s head.

Video is par excellence THE resource to SHOW that.

Just watch this 32 second video!
that perfectly conveys the message.

Of course you should know that ‘Te amo’ means ‘I love you’!

Let me repeat: Video is par excellence THE resource to ‘paint the picture’ in your prospect’s head, don’t you agree?

Way much faster than text, where you have to explain everything in detail. THIRTY TWO seconds is all you really need!

Then why is it that I have to wade through 30 to 70
minutes of video where nothing of any importance is said?

And not only that, but they’re full of “ah’s”, “emmm’s”, sidetracks, “anyway’s” or, IF we get to see something interesting, “‘it takes a while to load” or “I’ll stop the video here until it loads” and so on.

Most of the time we only get to see some background picture. All there’s happening is a guy or a girl talking. That’s NOT what video is for, that’s audio!

video selling

That’s not so worse if they get to the point right away, but mostly they don’t.
They often are too long-winded, get sidetracked and sometimes forget what they’re doing. A great alternative would be to watch TV, something these same marketers always advise against. πŸ™‚

Oh, and let’s not forget the announcement in the email: “Here’s a short video….”.
That’s just plain deceptive. And it will kill your sales.
Cause marketing success is in the details!

In general, most video selling creators think like business owners, INSTEAD of a prospect.

Anyone doing video selling should recognize that your prospects are NOT going to watch your videos for longer than just a couple of minutes.
After all, they’re not instructional videos, they’re just there to bring your offer to their attention. Period!

Whenever I click an email link to a video selling me something, I first watch how long this is going to take. Everything longer than 5 minutes is deleted on the spot.

I asked around at the IMIC forum and most members feel the same. So, if you’re going to use video selling in future, keep it short and to the point.

πŸ’‘ I think a selling video length of 5 minutes max is a good standard. Let’s ignore all that take longer than 5 minutes. And when we create one, let’s stay under 4!


So, what’s your take on video selling?
Getting bored to?
Post your comments below.

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11 thoughts on “Video Selling Gets Boring

  1. Case Stevens says:

    Thanks for chiming in Willie.
    You’re right of course, a video should be interesting to the viewer in the first place.
    And that’s why the creator has to ask him/her self “What’s In It For Me” from the prospects perspective.

  2. Claire says:

    The youtube partners (The people who earn money from youtube videos) are advised to never make a video longer than 4 minutes.

    People just don’t have the attention span. I personally never watch a video longer then 3 minutes unless I know it is good (I.e. it is from a source that I like).

    • Case Stevens says:

      I think that more and more people will act like you do Claire.
      3, 4 or 5 minutes max, otherwise it’s getting boring. πŸ™‚

  3. BGN says:

    In the past, quick video selling used to be an extremely effective way to getting traffic to a website. It’s an automated approach of selling. Webmasters can build the video and get it posted all over the internet.
    However, nowadays, it is not influential as it used to be as increasing people got use to this marketing approach, and more spams come into being, which is quite annoying.
    Nice post. Thanks for sharing.

  4. Irvine Homes says:

    Good advice “prospects are NOT going to watch your videos for longer than just a couple of minutes.” Even at the minimum of 2-3 mins it would take hours to get through 30 vids and people dont have this kind of time.

  5. Case Stevens says:

    You’re right on the money, but don’t let the frustrations influence you too much. πŸ™‚

  6. Case Stevens says:

    You mean like the video above?

  7. Anonymous says:

    This is a little off topic, but still relevant I believe…
    I’m in the process of making screencasts and I’ve found that 60 seconds is a good amount of time to get a viewers attention. I would never dream of conducting a marketing video more than 4 minutes. It’s a waste of my time because people will definitely click away before my video is over.

  8. Anonymous says:

    The problem I find with a good many of these videos is that they do not really provide any earth shaking pertinent information. Sure they are well done, and they are mostly common sense solutions. But it is very rare where you actually find one that goes into any detail that is going to make a difference. But oh what a test it is to find that diamond in the rough. When you do find them they can make huge differences.

  9. Shaun says:

    Hmmm This 30 min: video. I find recordings can be useful in education when they include nuances not imparted in print form, the speaker’s tone can hint at how they feel about a point as well as what the think.

  10. Anonymous says:

    I think video selling videos should have 1 to 2 minutes lengths, and if you think to make a longer video more than 3 minutes then it should be very very interesting should have some funny or very attractive feature.

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