In our latest guest post, David Murton told you how to sell advertising space on your website.
I started selling ads in October 2009, using BuySellAds.
That was long after I started this blog, so I had a good number of visitors to become successful with this new venture.
The trigger to sell advertising space was to make more money with my blog.
Until that point, I only made money by reviewing and recommending my own and other people’s products, thus receiving net income and affiliate commissions.
But something told me I was leaving money at the table.
And although I was afraid of overloading my blog with ads, I gave selling ads a try.
I started displaying an Adsense ad. I tested the best one and decided to keep it. It’s displayed at the top of each article, making me a modest monthly income.
Then I tried to sell advertising space in my sidebar.
At first I looked into a script (OpenAds) to manage to sell advertising space myself. But I quickly found that would take way too much time to manage my ads and to find advertisers.
So I signed up for BuySellAds after reading a review on Problogger.
This way of advertising is an addition to the three revenues models mentioned in How to Sell Advertising Space on Your Website, because BuySellAds works with flat monthly fees from which they withhold a nice 25% commission.
That’s a trade-off!
I absolutely don’t spend any time finding advertisers, changing and maintaining the ads, checking (recurring) payments and so on. All I had to do was placing a little piece of code into my sidebar.
So, as I don’t have to lift a finger, I’m happy to pay BuySellAds a nice commission.
Ok, on with the story.
After signing up, I first looked around to see what others were charging.
Keep in mind, that I only want to sell 6 small 125×125 banners and nothing else to avoid cluttering my blog with ads. In my opinion, too many ads makes it very difficult to keep your readership. Therefore I am very careful.
A third reason to keep the number of ads limited is, that IF they are successful, I can raise my price.
I also considered the niche I’m in. I expected many ads about traffic and make money opportunities, cause that’s what most people in the IM niche are crazy about. In order to get the most serious advertisers, I didn’t want to set my fees too low.
I decided to go for a 60 dollar monthly fee for 6 ads.
It took me one year to get them filled up. Right now, at the time of writing this, all spaces are sold. I’m trying to consolidate this for a little while before raising the price.
I like the quality of the advertisers. Each time you sell an Ad, you have to approve the advertiser. Until now, I’ve never refused one.
All in all, I’m very happy to sell advertising space on my website using BuySellAds.com.
I wholeheartedly recommend them!
How about you?
Do you sell advertising space and if yes, how do you do that and are you satisfied with it?
Post your comments below.
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