How to Sell Advertising Space on Your Website – BuySellAds

In our latest guest post, David Murton told you how to sell advertising space on your website.

I started selling ads in October 2009, using BuySellAds.

That was long after I started this blog, so I had a good number of visitors to become successful with this new venture.

The trigger to sell advertising space was to make more money with my blog.

Until that point, I only made money by reviewing and recommending my own and other people’s products, thus receiving net income and affiliate commissions.

But something told me I was leaving money at the table.
And although I was afraid of overloading my blog with ads, I gave selling ads a try.

I started displaying an Adsense ad. I tested the best one and decided to keep it. It’s displayed at the top of each article, making me a modest monthly income.

Then I tried to sell advertising space in my sidebar.

At first I looked into a script (OpenAds) to manage to sell advertising space myself. But I quickly found that would take way too much time to manage my ads and to find advertisers.

So I signed up for BuySellAds after reading a review on Problogger.

This way of advertising is an addition to the three revenues models mentioned in How to Sell Advertising Space on Your Website, because BuySellAds works with flat monthly fees from which they withhold a nice 25% commission.

That’s a trade-off!

I absolutely don’t spend any time finding advertisers, changing and maintaining the ads, checking (recurring) payments and so on. All I had to do was placing a little piece of code into my sidebar.
So, as I don’t have to lift a finger, I’m happy to pay BuySellAds a nice commission.

Ok, on with the story.

After signing up, I first looked around to see what others were charging.
Keep in mind, that I only want to sell 6 small 125×125 banners and nothing else to avoid cluttering my blog with ads. In my opinion, too many ads makes it very difficult to keep your readership. Therefore I am very careful.
A third reason to keep the number of ads limited is, that IF they are successful, I can raise my price.

I also considered the niche I’m in. I expected many ads about traffic and make money opportunities, cause that’s what most people in the IM niche are crazy about. In order to get the most serious advertisers, I didn’t want to set my fees too low.

I decided to go for a 60 dollar monthly fee for 6 ads.

sell advertising space

It took me one year to get them filled up. Right now, at the time of writing this, all spaces are sold. I’m trying to consolidate this for a little while before raising the price.

I like the quality of the advertisers. Each time you sell an Ad, you have to approve the advertiser. Until now, I’ve never refused one.

All in all, I’m very happy to sell advertising space on my website using
I wholeheartedly recommend them!

How about you?
Do you sell advertising space and if yes, how do you do that and are you satisfied with it?
Post your comments below.

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6 thoughts on “How to Sell Advertising Space on Your Website – BuySellAds

  1. Fazal Mayar says:

    Yep, Buy Sell Ads is definitely the place to go to sell advertising spots as you will find advertisers but the money you get depends on your traffic!

  2. Rachel says:


    Interesting. Right now I am only using Adsense to monetize my website and I never thought to try to sell advertising space directly to advertisers. And i might just try to do that considering the fact that Adsense revenue has decreased a lot over the last few months.

    Thanks for the idea:)

    All the best,

  3. John says:

    I believe that it is acctulay better to advertised banners on your website via affiliate marketing. Yes, you do NOT get paid per click however the rewards when someone acctulay buys from the advertiser is a lot bigger and it works out better. It does involve more work in finding the the right advertisers and keep on the top of latest offers however as long as you have well managed CMS for your advertising then it is not a problem.

  4. B3KA@article marketing tip says:

    I was user of buysellads and earned about 100 $ from them. Now i started affiliate marketing and i love it. buysellads has got competitor in UK it`s ADtaily. I`m using there ads on my new blog at
    It`s better then buysellads.

  5. I use google adsence for adverts for the past year, it is only last week since I started using BuySellAds. I hope It’ll be better earnings for me.Nice post!

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