Making money from Google Adsense is one of the easiest ways to make money online.
That’s why lots of people just set up a website, add Adsense to it and wait for the dough to pour in.
Well here’s a surprise: monetizing your site using Google Adsense isn’t THAT easy.
In today’s guest post, Deborah Dera from Write on the Edge gives some very important tips to maximize earning potential from Adsense.
Read them carefully and enjoy!
Making money from Google Adsense is an extremely popular way for webmasters to monetize their site.
However, monetizing AdSense ads is a trial and error process.
There are no hard and fast rules that apply to every website, but there are important tips to keep in mind that can help you figure out how to maximize your website’s earning potential.
- What is a Good Ad Size?
Wider ads are easier to read than longer ads.
The 336×280 large rectangle and 300×250 medium rectangle ad sizes work well because people can read a couple lines of text at a time.
With narrower ads, visitors can only read a few words at a time before they have to go to the next line. The interruption is distracting.
However, whatever size ad(s) you pick should compliment your website’s design.
A wide ad that cuts into your content too much may be distracting.
A 160×600 skyscraper ad running down the left or right sidebar works also well when used in conjunction with other ads.
A decent advertisement size that is visible without taking away from the design of your page will have a greater affect on your ability to making money from Google AdSense.
- Where Should Ads Go?
Optimal ad placement varies depending on the type of website you have.
Visitors primarily focus on the website’s main content and navigational menu so ads near these areas typically perform very well.
Ideally, your ads should appear high enough on your website that people see them before they have to scroll down.
Although, if your website has an article or blog post that people are interested in reading, people may skip ads at the top of the page. In these cases, it is best to put you ads below your content so that people see them when they are done reading and thinking about what to do next.
People naturally read from left to right, so ads on the left side of a page attract more attention.
- What Colors Should I Use?
It is never a good idea to try to hide your AdSense ads by picking colors that make them look like part of your content.
You want your AdSense ads to stand out enough that visitors notice them, but not so much that they clash with your website’s design.
A good rule of thumb is to pick colors that work well with your existing color scheme. You can use colors that your website already uses and switch them around, such as using a white background with black text ad on a page with a black background and white text.
Another method of choosing colors is to look at a color compliment chart and pick different colors that compliment your website’s color scheme such as ads with an orange background on a blue page.
Even the most experienced web designers often experiment with different AdSense sizes, placement and color palettes before they figure out the most effective combination for making money with Google Adsense.
The key to success is persistence. Take the tips here and try implementing various combinations on your website, monitor your click-thru rate on a weekly basis and it will be easier to find the most profitable AdSense layout for your website.
How about you? Are you making money from Google Adsense?
What are your experiences.
Post your comments below.
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