By far, the biggest list building mistake that I see happen oh so frequently is…
… not building a list.
Those who do are smart marketers. Because, despite delivery problems, spam filters and what else, email marketing still works.
Besides that, it doesn’t cost a lot extra to build a list. You only need a great email management system. Here’s one that you can try out for $1.
Of course you’ll also need a sales funnel system when you’re a list builder. If you don’t have one, you can download your free funnel system here.
Still, with all resources in place, list builders make many mistakes. Let me first sum them up and then give you some great advice.
Here are the six biggest list building mistakes that I frequently see. Since they’re already addressed online, I will refer to the quality posts that I found.
- Not having a great sign up (squeeze) page.
It doesn’t necessarily needs to be fancy, but you must convince your visitors to subscribe.
Read point 4 of 7 Deadly List-Building Mistakes by Robert Middleton.
- Not giving away anything as an incentive to subscribe.
David Risley describes this (and my other items) very well in 3 Big List Building Mistakes.
- Not using a sales funnel system for subscribers who keep buying
That problem can be fixed quickly. Just download your free funnel system and APPLY it!
Photo Credit: dphershman
- Not staying in contact with their list regularly.
That means you don’t build a relationship with your subscribers. Read points 3 and 4 of 5 Deadly List Building Mistakes
- They try to sell something in every email
Well, this goes without saying. If you only send mails to sell stuff, people will unsubscribe in a flash. Same applies to sending swipe email, messages for affiliates composed by the product owner.
- Not to segment their list.
I found this one online, but it’s part of a downloadable file that many list builders use, so I won’t link to it.
The point is, that you have to separate buyers from freebie seekers, and multiple buyers from single buyers. It would also be nice to segment buyers depending on the product they bought from you.Aweber does a nice job segmenting your lists.
Ok, to recap: not giving away anything is a huge mistake. And even if your subscription incentive is free, you have to “sell” it to your visitors. Therefore you have to use a few sales letter techniques: headlines, bullets, nice graphic, etc.
Which makes me think…
…if I have to “sell” a freebie using all these sales letter techniques, resulting in only a list of mainly freebie seekers instead of buyers, then why wouldn’t I …
SELL MY GIVEAWAY.
You only need a valuable product (as in the free giveaway situation), so you might as well sell it for a couple of dollars. Even a product that goes for $1 is going to be much more valuable than a freebie product. When people pay money for your product, then you know that the people on your list have a credit card or PayPal account available to buy other products or services from you.
SELL your incentive. If you use Rapid Action Profits your list segmentation can be automated during the buying process. By the way, RAP celebrates its fourth birthday with a great discount
The end result of building your lists this way is less subscribers, but now you have a list of buyers that you can throw in your marketing funnel to buy again! Huge advantage.
So, do you make list building mistakes?
Post your comments below.
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