5 Security Tips for Email Marketing

If you ask any company about the safety and security of their customers’ digital data, they will almost certainly explain how important this security is to the company. Much of this digital data is collected for the purpose of email marketing, and while email marketing has proven quite effective for reaching new customers and keeping […]

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Creating Effective Marketing Emails

If you perform a calculation that multiplies the number of marketing emails you receive by the amount of time that would be required to read all of them and respond to the ones that are expecting a reply, you may be astonished. It can become unmanageable. However, there are some techniques you can utilise to […]

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Ditch Direct Mail Marketing and Opt for Email Marketing

At one time, direct mail marketing was one of the reigning darlings of an effective business marketing campaign. However, these days, opting for email marketing to promote your company is a smarter move for many reasons in the global economy. Read further for examples of how email marketing can be more beneficial for your business, […]

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3 Tips for a Killer Email Marketing Program

Email marketing is a powerful tool in the marketing communications mix, but few campaigns perform to their full potential. Spammers and inexperienced marketers fill the inboxes of potential customers with hundreds of emails that neither reach the right buyer nor spur them to make a purchase. With strong business management practices, however, you can create […]

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The 5 Best Free Email Marketing Providers

In the world of Internet marketing, the real money is in email marketing. Everybody knows that. Email marketing brings in more buyers and does more to build a loyal audience than anything you will put on a blog or website. When you’re first building your list, it’s difficult to know which company will best meet […]

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