I frequently receive emails from new subscribers asking me what the best Internet business opportunity is for them.
My answer is always the same: I raise my hands in the air, saying “I don’t know”!
That’s because I do not know you, your strong and weak points, your knowledge, your will power, the time that you have available, whether you can focus or not and a lot of other things. I can’t decide for you, you have to make that decision yourself.
But I also always include some guidelines and I will reprint them right now. Here goes.
There are basically two ways to set up a successful Internet business:
– follow your passion, hobby or profession, or …
– follow the money
Following your passion, hobby or profession
If you’re promoting and selling your passion, hobby or profession, then it’s much easier for you to create high value content and products and pass that along in such an enthusiastic and decisive way that it automatically will show your expertise!
And that’s exactly what people are looking for online: solutions from an expert.
Once established as an expert, you use that status to build a strong relationship with your prospects. Use your knowledge to help them as much as you can. The point is, all things being equal, people prefer to buy from a friend, rather than a stranger.
And a positive side effect is, this strategy will build your confidence!
The problem taking this route is that, before you start, you have to make sure your products or services are in demand and that people are willing to pay for them.
I’ve seen so many people do this wrong. They just created a product or a service NObody was interested in. They fell in love with their product that couldn’t be sold, because there was no demand for it. Frustration was the result.
Following the money
This means you first do your research looking at what’s hot and in demand and then create an online business for it. In fact, what you’re doing here is jumping on the wagon. And you already know it’s a successful one.
And although you already know there’s a hungry market out there, willing to pay for products, that doesn’t guarantee you will be successful too.
The problem with this strategy is, that you likely aren’t knowledgeable about the topic. You can’t create high value content and products and you can’t answer most questions adequately.
You then either need to quickly become an expert or hire one or you have to outsource everything. No question that the latter costs money.
Either way, it is of the utmost importance to be knowledgeable about the products or services you are selling, because you eventually have to answer questions or inquiries from potential customers and even may have to discuss alternatives!
You need to answer them accurately, because you have to show you’re the expert to build a relationship of mutual understanding and trust and agreement.
Therefore, in my opinion, the best web business for you is one that you’re knowledgeable about. Knowing exactly what you’re talking about builds your self confidence and that on its turn will absolutely give you the advantage. In fact, you won’t be able to effectively sell online without that confidence.
You see, reputation is the key.
This implies that the more satisfied your customers are, the more they’re willing to come back again for more and to recommend you to their network.
Even on the Net word of mouth is far and away the best advertising you can ever get. You’ll get it for free and it serves as a testimonial to potential customers.
Nothing is more powerful than that.
Have you decided yet which strategy to follow?
Let me know by posting your comments.
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