You want subscribers. Plenty of them.
As we have seen in the latest issue, NO ONE is interested in you or your ezine.
So, how do you get their email address then?
You try to ‘squeeze‘ that out of them, by making a promise to deliver something of high value to them.
Like an easy solution for a huge problem or an easy way to get more of what they want or an easy way to avoid what they do NOT want.
It can come in the form of a free report or a free e-book, or maybe a piece of software or a free trial, or a membership maybe.
Of course, you have to DELIVER your promise, or people will unsubscribe immediately and you will lose your credibility. Mind you, it’s the Internet we’re talking about, so news travel with the speed of light (well, connection speed anyway).
Losing credibility is one of the fastest way to get OUT of Internet business.
To promote your promise, you create a simple page with only ONE goal: to prompt prospects to leave some of their contact data behind in exchange for what you promised them.
Also, like your newsletter, you have to SELL your promise to them. If you don’t answer their question ‘What’s In It For Me’, you’re not going to get a lot of subscribers.
That is exactly why you’ll need a compelling, benefit laden headline. Here’s a great resource on how to create headlines.
Next, you create a bulleted list of main features and benefits.
Now, there’s an everlasting discussion going on about the difference between features and benefits.
Paul Myers, one of my favorite marketers and publisher of TalkBizNews, one of the very best newsletters on the Net (subscribe to that one!), says: ‘If you can touch it (hands or mouse), it’s a feature, anything else is a benefit’.
Personally I think that’s a good start.
Features are factual information, benefits, as the results of features, often are based on emotions.
Don’t overdo the list. Keep it simple and use your main features and benefits.
If you’re creating a squeeze page for a newsletter, you may want to add a picture of yourself, so prospects can ‘connect’ with you.
And you close the page with your sign up form with a compelling submit button that calls the customer to action. You can change it when designing the form.
Most autoresponder services come with a form designer built in that makes it a lot easier to design forms. Aweber has some powerful features there, that you can benefit from. You can try them out for free, using all the instructional videos provided by them.
Your visitor only has the choice between signing up or clicking away (in which case you could setup an exit pop up).
– no banners
– no adsense
– no outside links
– no inside links
– no popups (except maybe an exit popup)
And that’s basically it.
Please realize that some people prefer to use email to sign up rather than fill in a sign up form. Both methods for signing up should be available for use on your website.
You can find the email address for the autoresponder by just checking with the set up instruction. Once you have the autoresponder email address you can add an instruction like people can sign in for the autoresponder by sending a blank email to the given address. People can subscribe through email if they prefer this way.
what’s keeping you from creating a squeeze page, right now?
Do it, right now.
And come back for the next issue, where we’ll be talking about how to get your emails opened.
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