Google Page Rank and How To Improve Your Rankings

The Google page rank that you can see in your toolbar is a topic that is seldom discussed on this blog.

I don’t care for it that much, as it is calculated only once every six months and it’s not an important factor as far as getting traffic and web conversion is concerned.

However, many marketers want to improve their page rank.
That’s where Dave Thomas comes in as he wrote today’s guest post showing how to improve your rankings.

Here’s Dave.
Read carefully.


We Can Do Better with Our Google Page Rank

Your company’s marketing team is trying to improve your site’s Google page rank, but the numbers are not just adding up.

That issue has come up for countless numbers of small businesses who are looking for better online exposure in order to promote goods and/or services.

One of the best means to drive traffic and attract customers to your Web site is to be sure you have a solid SEO strategy in place. With Google being the dominant search engine in the U.S. (estimates are it controls two-thirds of the nation’s market), it pays to have a focused strategy to run with.

For those who are not aware, Google employs automated programs called “spiders” or “webcrawlers” that scan the Web on a regular basis and rank Web sites according to several factors. The Google page rank is derived from these factors.

Among the factors that go into your site’s page rank are:

  • Internal links.
    Businesses need to make sure their site is well-organized and simple to maneuver around. A site map assists visitors — and Google spiders — navigate your company’s site.
    It is also important that your site doesn’t have any broken links.

  • Keywords.
    Be sure to deploy words or phrases that users may input into search engines to locate your site.
    It is important that your content contains those words or phrases; be sure to include them in your meta tag information, and add your most critical keyword in the name of your URL.

  • Links from different sites.
    Google spiders go from site to site across the Internet by following hyperlinks. The company’s proprietary Page rank algorithm records “votes” for sites by tabulating the number of links a site has pointing to it via unrelated sites.
    Therefore, increasing the number of links to your site in all likelihood increases your ranking.
    Keep in mind that Google puts more meaning in votes from sites it views as more important.

  • Meta tags.
    Meta tags provide meta document data to user agents, like search engines.
    In some instances, webmasters over the years have abused meta tags to such a degree that search engine creators have had to downplay their importance in their algorithms.

Google page rank
Photo Credit: jvyyuie

As for other key factors to improving your Google page rank, it is important to note that off-site optimization boils down to getting the most out of your backlinks, in both quality and quantity.
A Google page rank is more impacted by backlinks than any other factor; Google uses backlinks to form relative quotients in both relevance and authority.

In order to obtain the best backlinks, be sure your company’s site produces great content, including things like press releases, blogs, articles, videos and podcasts.

Companies also need to remember that you can have the greatest content around, but if it is not continuously updated, it is virtually worthless. Blogs are a great means by which to keep content fresh, so get to writing and make it a regular part of your routine.

Lastly, make sure whatever you do that you have a page that is easy to navigate.
I can’t tell you how many pages I’ve seen over the years that look like a land mine went off on them. If your page is too cluttered and hard to move around on, the viewer will simply move to another one that is more reader-friendly.

Improving your company’s page rank is doable – are you willing to invest the time and energy to do it?

Dave Thomas is an expert writer on items like home security systems and is based in San Diego, California. He writes extensively for Resource Nation.

Do you work your Google page rank?
Post your comments below.

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9 thoughts on “Google Page Rank and How To Improve Your Rankings

  1. Pearl Simpson says:

    I will surely remember the key points that you have asked to keep in mind while we want to get good Page Rank. A nice post indeed. Google algorithms changes randomly and rather than following it if we follow its basic rules, I think things can be much easier. Thanks for revising once more those points which we often don’t consider firmly 🙂

  2. Stephen says:

    I wonder why marketers why to increase their page rank and spent so much time on it. Well you need to admit the fact that most of the users don’t have Google bar on their browser which will let them know about the PR of the webpage nor they will be interesting in knowing that. PR also doesn’t play any important role in the rankings and it increases if you are running a good marketing campaign to increase the visibility and reputation of the site.

  3. I am always amazed that such reputable companies neglect to plan out their online marketing strategies. They seem to go with lead nearly all over the place with their backlinking strategies the keywords they try to rank for and the sheer fact that they forgets that it’s actually a human being at the other and searching for their products and services. Personally I like to use my Google toolbar or other browser plugins to immediately show pagerank and another important data of the web sites that show up in a search. Often I try to find competing websites (those hat show up above my search for a given search term) and as a backlinking strategy at low go to that competing site’s Alexa page, click on its links page and then try to get a link through a post or comment from any of the other sites that it is linking to. I do that for each competing website that shows up above me for this search term that I’m trying to target. I’ve created Marketing Software that tells me do this much faster but the process is exactly the same.

  4. Asif says:

    I am working in this field and without any difference these are the points which can bring the website on peak. But for me, like for individual its very tough job to focus on all these points. Because as you nicely elaborated, it should be done in this way, then you can expect Google Page rank.
    I would highlight this point “META TAG” actually I do not know very well that how to use meta tag, which is very important for PR.
    Thanks for helpful advise particularly for Indviduals

  5. Dan says:

    Some helpful info here for those wanting to increase their Page Rank. The PR of sites linking into your site has an effect on your PR too, If a high percentage of your links come from high PR sites provided that you also have good content on your site this will help with your page rank. Also as someone else commented above social media now plays a part as far as link juice is concerned.

  6. Noel Addison says:

    I guess it’s not quantity but quality that’s important today. Just focus on making your site properly optimized and create quality content. By doing this, you could probably get Google’s respect and that will eventually reflect on your page rank. You will get a page rank according to the quality of your website.

  7. Web says:

    There are many who are using Fake page ranks to sell links. There are many ways to do so and the most commonly used technique is to 301 redirect your domain to high PR site for few months and then remove the redirect. Your domain will get the fake PR. This method can be used to fake PR from external domains

    Another method to fake PR of internal pages is to use rel=canonical tag and use the URL with higher internal page in the href. Put the rel=canonical tag to the page you want to have PR. After couple of months you will get the PR of canonical URL.

    These are temporary method to fake PR and are use for selling domains, links or building purpose.

    To find out whether they are fake or not use the cache: command on This will give you the cache of actual URL of which the site or page is showing the PR. One can also use info: command and look for the site returned.

    With the recent announcement from Google that their PR toolbar will not work on Firefox 5+ version, it’s a signal that Google may stop showing PR publicly. But on the other hand Google has updated PR twice within a month. These are all conflicting signs Google regularly gives to us

  8. Web Design says:

    @Case Stevens: Its through my own experience.

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