5 Security Tips for Email Marketing

If you ask any company about the safety and security of their customers’ digital data, they will almost certainly explain how important this security is to the company.

Much of this digital data is collected for the purpose of email marketing, and while email marketing has proven quite effective for reaching new customers and keeping them coming back, storing all of the customers’ email addresses and other personal digital data often poses a huge threat to the security of the data.

So how can you, the business owner or operator seeking to make the most effective use of email marketing, ensure that the personal digital data of your customers stays nice and safe? In this article, we’ll explore five proven methods for keeping data safe, especially when your business relies on it!

data security system
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  1. Know the Risks Associated with Email Marketing

    Despite its incredible effectiveness, email marketing can be risky. The risk extends beyond just the cost of the email-marketing campaign. The campaign only works if customers trust your business enough to give you some of their personal data. This data alone is worth a lot to your marketing department, as it allows you insights into patterns of customer behavior and the opportunity to influence their decisions.

    However, it is this same valuable data that proves so risky to your business. That’s because this data represents the trust that your customers have in the company, so to disrespect or neglect the security of the customers’ personal data is to disrespect or neglect the very trust of your customers. That’s why it’s so important to perform a risk assessment before undertaking any email-marketing campaign.

  2. Stop Outsourcing Your Email Marketing

    Most of the breaches in security that we’ve seen in email marketing security have been from large marketing firms who handle email-marketing campaigns on behalf of other businesses. These breaches are seen much less often at the business level, where businesses are internally managing their own email-marketing campaigns.

    Most businesses outsource their email-marketing campaigns in the first place because it is a cheaper alternative to hiring a qualified email-marketing specialist. However, based on the patterns of digital data breaches from these big marketing firms, it’s definitely less risky to keep all of your email marketing in-house. Rather than hire a whole new specialist for the job, though, you might consider bringing in a specialist to host a seminar or training session with the marketing team that you already have on staff.

  3. Use a VPN

    One of the best ways to ensure that customer data isn’t taken from your business’s network is to secure the entire network with a Virtual Private Network (VPN). This way, the data is encrypted, so that even if it is somehow intercepted, it will be of no use to the thief. Using a VPN is the next level of digital data security; it adds an extra layer of protection through encryption.

    When choosing a VPN for the protection of your customers’ digital data, you should be sure to choose the proper VPN. VPNs are usually offered as a monthly subscription, and while their prices can range from free to not-so-cheap, they are definitely one of the most cost-effective solutions to the email marketing security risk.

  4. Be Extremely Careful About Who Sees Customer Data

    If your goal is to keep customers’ digital data safe, then one of the best ways to do that is to treat this data like a juicy secret. By strictly limiting the people who have access to customers’ digital data, you are taking a huge step in making your records more secure.

    As crazy as it might sound, training materials for new employees are one of the most common places to find leaked customer data. Often, when preparing training materials, no one thinks to delete or black out seemingly insignificant numbers or tidbits of information. However, even these little breaches add up! Be sure to check all of the documents that your employees see, from training materials and examples to memos and circulatory letters, which might contain valuable customer information.

  5. Ask Your IT Department for a data security system Audit

    Most businesses these days, no matter how large or small, have a functioning Information Technologies department. One of the easiest and most surefire ways to see if your business has a hole in their data security system is to ask members of the IT department, those that are most qualified to break and enter into the system, to try to do just that.

    This method allows you to get direct feedback from members of your own team, and it gives you an accurate and first-hand knowledge of any possible gaps in your data security system. Assigning periodic and systematic audits of your data security system by your IT department can not only mitigate any issues that you may be experiencing with data security, but can also prevent any future breaches in your digital data security system.

How does your company protect customer data? Have your methods been effective? If so, we’d love to hear about it in the comments section below!

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