Article Marketing – Can You Pass This Quiz?

Article marketing is one of the simplest and most effortless ways of generating both traffic and backlinks to a site.

That’s probably why so many beginning internet marketers start out using article marketing.

And since everyone and her dog is using this traffic generation strategy, you can easily be inclined to disregard article marketing as completely outdated and totally over-saturated.

Leading to the conclusion, that article marketing no longer works.

Big mistake!
It only means is that you need to step up our game.

article marketing
Photo Credit: pedrosimoes7

If you’ve ever done article marketing before, you already know that the most crucial element of your article is your author resource box – apart from the headline that is -.

Now, let’s try to boost your article marketing campaigns.
Fire up your neurons, cause I want to take you through a fast three question multiple choice test about integrating massively powerful resource boxes into them.


1. What’s the most important element you must consider when writing your resource box?

a) Your readers are too busy to read them
b) No one is interested in reading resource boxes
c) Nobody cares about you or your business.

The correct answer here is c, nobody cares about you or your business.

Although this may sound harsh, it’s very true.
The only thing other people are interested in is… WIIFM or “What’s In It For Me?” and nothing else. Therefore, you should always talk about the interests of your visitors during a conversation instead of talking about yourself.

Since your article is nothing else but a conversation, so this also applies to resource boxes.

Be assured that while reading your article, your reader doesn’t care about you at that time. The only reason she clicked your promising article headline in the first place was, she thought that in some way your valuable content might be able to improve HER life.

Do you recognize article resource boxes that kind of look like this:

“Lucky Luke manages to stay fit and for the last 5 years he helps others to do the same, and he has a website at…”

Who cares? The resource box isn’t the place to focus on your life!

While writing your resource box, you MUST put yourself in the mind of your readers. Only if you promise them something to improves their life, they may click on your bio box.

7 Minute Articles


2. What should your resource box be centered around?

a) Benefits to the reader
b) Your credibility
c) The problems your readers face.

Of course the correct answer here is a: benefits to the reader.

Your readers are looking for a solution to their problems. Therefore, make it VERY clear HOW they will benefit from clicking your resource box link.

Take a look at the two following examples:

“For more dog training advice, click here.”

“Discover how to educate your dog to know and obey the words “sit” and “stay” in three days”

Based on the benefits these boxes promise, which one would YOU click on?


3. You should always _________ your resource box with your article.

a) Separate
b) Blend
c) Mix

The correct answer here is b.
Adding a resource box to your articles that blend in very well will boost your click-through rates, while a disjointed resource box will decrease CTR.


So… how did you do on this quiz?

The take away from this article should be that:
– nobody cares about you or your business,
– you should definitely focus on your reader’s benefits and
– to blend your resource box in with your article.

Very simple tips to execute, so apply them in your next article marketing campaigns and watch your resource box CTR’s skyrocket!

For more detailed information on article marketing, check out Article Marketing Domination from my friend Josh Spaulding right now.

Then, post your comments below.
Do you stand out using article marketing?

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15 thoughts on “Article Marketing – Can You Pass This Quiz?

  1. Mike says:

    Now I guess I will need to rewrite some of my resources blog. They all vague and don’t appeal much to the reader I think. Thanks for the post 🙂

  2. Case Stevens says:

    Go to and see how popular this article directory is.
    And look at their PR. If you’re doing well here, you can get tons of
    targeted traffic to your sites.

  3. Jackson says:

    You hit the nail on the head with this article. I am actually going to take some of your tips and implement them on my articles. Focusing on your reader is key. I think my trouble lies in blending the article to the resource box. Especially with ezine where you can’t promote until the end, you find yourself feeling like you are kind of cutting it short to avoid being told your resource box is too long. lol
    I’m just starting out with marketing and have only 10 articles written, so i’m a newbie, but I worry that a lot of my articles say the same thing. lol I feel like I’m repeating myself a lot (in different words) since I’m trying to stay within the same niche.
    Thanks for the post – it was great!

  4. Gwen - Affiliate Marketing says:

    I’m actually doing a similar strategy for my resource box. We can usually get the attention of the readers if it’s all about them and what the website can offer them (usually for free) so as long as they get something in return it’s usually effective.

  5. Paris says:

    Article Marketing is getting more and more popular. It is really effective in increasing traffic and generating backlinks, nobody can deny this. In addition to, it also increases the authoring business’ credibility within its market as well as attracting new clients.But in fact,some marketers try to modify or edit some thing from one article to many versions with the same content and submitting their promotion to multiple article directories to prevent search engines filter duplicate content. With this way, i don’t think benefits to the reader were insured.

  6. Ralph Simmons says:

    Boy, did I learn something by taking this quiz…

    Focus on the reader!

    So true yet so hard at times 🙂


    Ralph Simmons

  7. Utah says:

    Article marketing does seem to be becoming more popular. The hard part is that quality content is hard to find.

  8. Ralph says:

    Boy, did I learn something by taking this quiz…

    Focus on the reader!

    So true yet so hard at times 🙂


    Ralph Simmons

  9. William Norwood says:


    It sure has been a stretch for me. I never though that writing so many articles take so long. I mean if you want to give as well as advertise, you need to have good content, something that is worth reading. All I can say is that it is probably cheaper than spending a ton of money with Google Adsense (very easy to do, been there, done that) Hopefully at the end of the day it will payoff.

    I guess text rich is the word and compelling article is also the word. I guess it is a learning curve.


    Cheers Everyone

  10. Tracy Crawford says:

    Just as it is important to demonstrate in the headline and early in the article the “value” of the article, it is also important to demonstrate “your” value and to make sure the click through accurately delivers the value you proposed.

    another great article!

  11. Peter Davies says:

    I have never done too much on Article Marketing it is one thing I am about to have a go at.

    Clearly as you say in the post the No 1 rule being the most important radio station in the World – WIIFM applies to any marketing in any environment – it is simply a matter of how you communicate that fact.

  12. Thats really interesting. my resource box usually just contains the client name, a keyword link and the fact that it was suthored by me.

    Anyone have any tips or examples of a good well formatted resource box for SEO?

    • Case Stevens says:

      Provide valuable content, but just not enough.
      Then link to the solution of the problem described in your article.
      Use a benefit to describe the link.

  13. Karen says:

    You are so right. Your readers only care about how they will benefit. It’s true when marketing to them you need to remember you are selling solutions not products. Don’t tell them about your product or service. Tell them why they need it and how it will help them. That is what they really want to know.

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