Article marketing is one of the simplest and most effortless ways of generating both traffic and backlinks to a site.
That’s probably why so many beginning internet marketers start out using article marketing.
And since everyone and her dog is using this traffic generation strategy, you can easily be inclined to disregard article marketing as completely outdated and totally over-saturated.
Leading to the conclusion, that article marketing no longer works.
It only means is that you need to step up our game.
Photo Credit: pedrosimoes7
If you’ve ever done article marketing before, you already know that the most crucial element of your article is your author resource box – apart from the headline that is -.
Now, let’s try to boost your article marketing campaigns.
Fire up your neurons, cause I want to take you through a fast three question multiple choice test about integrating massively powerful resource boxes into them.
1. What’s the most important element you must consider when writing your resource box?
a) Your readers are too busy to read them
b) No one is interested in reading resource boxes
c) Nobody cares about you or your business.
The correct answer here is c, nobody cares about you or your business.
Although this may sound harsh, it’s very true.
The only thing other people are interested in is… WIIFM or “What’s In It For Me?” and nothing else. Therefore, you should always talk about the interests of your visitors during a conversation instead of talking about yourself.
Since your article is nothing else but a conversation, so this also applies to resource boxes.
Be assured that while reading your article, your reader doesn’t care about you at that time. The only reason she clicked your promising article headline in the first place was, she thought that in some way your valuable content might be able to improve HER life.
Do you recognize article resource boxes that kind of look like this:
“Lucky Luke manages to stay fit and for the last 5 years he helps others to do the same, and he has a website at…”
Who cares? The resource box isn’t the place to focus on your life!
While writing your resource box, you MUST put yourself in the mind of your readers. Only if you promise them something to improves their life, they may click on your bio box.
2. What should your resource box be centered around?
a) Benefits to the reader
b) Your credibility
c) The problems your readers face.
Of course the correct answer here is a: benefits to the reader.
Your readers are looking for a solution to their problems. Therefore, make it VERY clear HOW they will benefit from clicking your resource box link.
Take a look at the two following examples:
“For more dog training advice, click here.”
“Discover how to educate your dog to know and obey the words “sit” and “stay” in three days”
Based on the benefits these boxes promise, which one would YOU click on?
3. You should always _________ your resource box with your article.
The correct answer here is b.
Adding a resource box to your articles that blend in very well will boost your click-through rates, while a disjointed resource box will decrease CTR.
So… how did you do on this quiz?
The take away from this article should be that:
– nobody cares about you or your business,
– you should definitely focus on your reader’s benefits and
– to blend your resource box in with your article.
Very simple tips to execute, so apply them in your next article marketing campaigns and watch your resource box CTR’s skyrocket!
For more detailed information on article marketing, check out Article Marketing Domination from my friend Josh Spaulding right now.
Then, post your comments below.
Do you stand out using article marketing?
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