Email Marketing: My Top 13 Killer Email Marketing Secrets

If you are confused about what to write in your emails during launches or when you are not launching any product, then, this is the only guide that you will need.
Imagine what life is going to be like for you after you’ve gone through this guide, and apply what you have learned in your email marketing.

  1. Make Your Links Obvious
    One of the biggest reasons you may fail in email marketing – especially when running a promo – is not making your links obvious.

    Three of the best ways to do these are:

    • Put the links on their own lines.
    • Point to them and
    • Lay emphasis on them.

    Examples:
    >> Click Here to Discover the Truth! and

    >> Click Here to Get Started!

    The “>>” symbol signifies you pointing to them.
    You can also use the symbol “=====>”

  2. Be Honest
    For example, if you are yet to review a product, don’t say you have reviewed it and it’s the best thing since sliced bread.

    tips for email marketing

  3. Don’t Be Static
    Test long form and short form emails.
    Keep your subscribers guessing on the length of your emails.
    Let your emails be up to 400 words.
    And at other times let it be less.
    Test and keep tweaking.
    This also applies to the use of PS.
    Use at one time, do not use at other times.
    The PS is not a must at all times.
  4. Be Confident
    Make use of events that happened to you.
    Use them as stories and wove a sales pitch at the end.
    If you want to see this in action, you may want to take my 7-day free email course on list building.
  5. Project Your Brand
    For example, in my “from” name I write my name this way **Paul Adedoyin**.
    This is to make sure my name stands out in a sea of names.
    Also, in the subject line, I sometimes include my name in brackets before the subject line this way; “[Paul Adedoyin]{subject line goes here}”.
    The purpose remains the same – branding.
  6. Think Conversations
    The real secret to getting the best response out of your subscribers is to write as if you are talking to a friend at the bar.
    Use the sort tone you will use when talking to your best friend at the bar or wherever you hang out with your friends in your emails.
  7. Don’t Promote Crap
    It’s easy to get caught up in the latest “guru” launch and be tempted to promote. It is best for you to know what your subscribers want.
    And the most basic way of knowing what they want is to know the source of your email list.
    Meaning, the freebie you offered when building your list determines the kind of products you will promote to them.
  8. Learn A Bit Of Copywriting
    One of the most important ingredients to a great copy is transition.
    For example, transition from the intro part to the pitch. It also applies to email copy.
    Learn how to use transitions.
    Examples; “that being said”, “let me ask you a question…”.
    You can use transitions in any type of emails – question and answer, story.
    Once you are done providing a solution to the question, you transition to move to the pitch.
    Ben settle does this a lot in his emails.
    The same thing applies when writing a story.
    This brings me to the next point.
  9. Send Emails Daily
    Think about it this way, which of your friends will you respond to the most: A friend that’s always there when you have something to say or the one that only contacts you when he/she needs some cash?
    You know the answer already.
    We have established that you need to treat your subscribers like your friend.
    One way to do so is to talk to them on a daily basis and not only when you need to promote the “next big thing”.
  10. Vary Your Email Types
    Variety they say is the spice of life.
    If I had to narrow email types down to four, they would be; the story email, the Q & A email, the inspirational email, and the news email.
    Since you will be sending emails daily which I have recommended that you should – see #9 above, you can adopt this template when starting off and create your own templates when you have more experience.

    Let me explain each type of email:

    • The Story Email.
      It’s a known fact that we humans are wired to listen to stories.
      The best written and acted stories gross the highest sales in box office.
      The key ingredient is the story.
      If the story is ‘meh’, nobody will want to be associated with it.
      So how do you find stories to write about?
      Your life is a story, what happens to someone you know can be used as well.
      If none, get on forums or Facebook groups and you will find stories you can make use of.
      One thing, though, none of the stories have to be Hollywood standard.
      So don’t even try.
    • The Q & A Email.
      Before I proceed with this, note that you can match each type of email on different days of the week.
      For example: Stories on Mondays, Q & A on Tuesdays, inspiration on Wednesdays, news on Thursday, Promos on Friday etc.
      You can re-start all over again from Saturday.
      You can as well mix it up.
      Your list, your world.
    • The Inspiration Email.
      Just as the name implies, if you have found something (video/product/audio/movie) that motivated you in any way, then, share it with your audience.
      Do the same thing with what has challenged you or has challenged your perspective about something.
    • The News Email.
      Tie your emails with the current state of affairs.
      That’s why it is the news and not the ‘olds’.
  11. Make Your Emails Easy To Read
    Here are the top threees
    Use at least a font si ways to do this;
    Use lots of white spacze of 16
    Use arial font.
  12. Space Your Content And The Unsubscribe Message
    What we see on a constant basis we tend to act upon it.
    The unsubscribe message/button is a constant in all of your emails.
    If it is always close to you where your subscribers can see it, they might click it unknowingly.
    To make sure that this does not happen, press the “enter” key at least five times when formatting your emails.
  13. Follow The Width Rule
    You don’t want your followers to stretch their neck or eyes while trying to keep up with the length of your emails.
    This is why you should always ensure that your content should follow the width rule.
    See the images below.

    Image A
    email-width

    Image B
    email-marketing

    Image A does not follow the rule, while image B does.
    The words with wiggles (see the arrows) are the points where the sentences were “cut”.
    To do this, open your notepad, then, paste the words you want to edit.
    The last word after which you are unable to see the next word(s) is your ‘cut off’ point.
    Press ‘enter’ on your keyboard to ‘cut it’.
    Makes sense?

So, there you have it, my top thirteen tips to make you a better email marketer.
In order not to make this blog post too overwhelming for you which may lead to inaction, I will be writing a second part.
Watch out.
You can’t talk to an empty space, if you don’t have friends to talk to. Similarly, you can’t market through emails if you don’t have list of friends to build a relationship with.
If you building a highly-responsive list is something you are remotely interested in, I have a 7-day free ecourse on building a highly responsive email list. Click Here to Get Started!

Paul Adedoyin is a digital entrepreneur specializing in email copywriting and list building. Click here to sign up for his 7-day free email course ‘Build a Highly Responsive Email List Even If You Are a Newbie’



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