11 Tips on Finding the Right Infographic Ideas

Infographics have been on the rise for the past several years. They’re everywhere and we’ve seen them on almost every platform online.

Infographics are quite popular because they transform large, complicated content and data into a digestible format that’s easy on the eyes and reads better than plain text. Not to mention, we’re visual beings so we process images faster than plain text (less than 1/10 a second).

A study by Hubspot mentioned that infographics are three times more likely to be shared than any other type of content, making it an ideal investment for anyone who wants to bring in traffic and generate leads.

With the growing number of infographics published online, creating one that’s unique is going to be a challenge. Making an appealing infographic takes more than simple illustrations and pretty charts. An infographic with captivating design but boring topic will end up being glossed over.

The process of making a compelling infographic isn’t something that should be done quickly. It takes some time, effort, and a lot of research. Many content creators don’t spend enough time on their research and end up with a mediocre infographic that lacks in depth.

Go Narrow

Start simple and ask yourself who the infographic is for. It may be tempting to say that the infographic is for everyone, but it’s best to aim for a specific group or people than to cast too wide a net.

By narrowing your target audience, you’ll have an easier time coming up with ideas and creating specific strategies. It would also be good to get to know your audience on a deeper level. Figure out what their day-to-day concerns are or what questions they have regarding your topic.

For example, a meal-kit company that delivers groceries to people’s doorsteps creates an infographic that showcases their most ordered packages to help first time customers decide what to purchase.

Word Games

There are various brainstorming methods to turn to for coming up with ideas for your infographic such as word association, mind maps, and keyword research.

Word association or word lists can be great brainstorming tools for exploring new connections, angles, and insights. It’s a simple technique where you simply select a word related to your topic and select another word related to it to create a plethora of ideas.

Mind mapping is the use of diagrams for organizing information in a visual way. The diagram is used to represent tasks, words, concepts, or related words surrounding a central concept. Mindmeister is a neat tool for mind mapping online. You can convert your mind maps into different formats and share them with anyone.

There are many tools to use for keyword research. One tool in particular is Ahrefs which can help you find high ranking keywords to use for your topic.

Bang for your Buck

Existing content on your site can be repurposed into an infographic. For example, blog posts or videos can be repurposed into an infographic, allowing you to get more out of the existing content you have.

When you have gathered all the materials from your site, choose an angle you want to present the information in. Repurposing is a great way to come up with ideas without a lot of time and effort in brainstorming. Although, keep in mind that it’s recommended to not recreate the exact same thing.

Trending Topics

Having some knowledge about what’s currently trending is another way to brew up ideas for your infographic. A couple tools to use for this would be Google Trends or Buzzsumo.

Google Trends helps you find the most searched keywords and displays them based on different topics and regions. Buzzsumo shows which articles are shared the most based on different keyword searches.

For example, if you want to see what the most shared articles about the latest Apple iPhone, you would use the keywords, “Apple iPhone”.

Credibility is key

You should be looking for information that’s abundant, easy to access, and come from credible sources. Infographics should be informative and should give the readers value. An abstract or opinion-based topic wouldn’t be very credible and informative.

For more tips and tricks on finding the right infographic ideas, click the image below to take a look at the visual guide!

infographics ideas

Andre Oentoro is a co-founder of Milkwhale, an internationally acknowledged infographic production agency. Read more on his latest guide to Viral Infographics and learn how to get the most value out of your website’s traffic.

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