Website colors can play a huge role when it comes to optimizing your sites.
Therefore it’s wise to think thoroughly about the colors you’re going to use on your website.
Should you use green, red or blue? Or when is yellow the right choice?
Jack Simms has some great tips about website colors.
That’s why I publish his guest post today.
When it comes to building a website, colors are often overlooked.
However, the human eye can see approximately 7,000,000 colors – colors that can enhance your productivity, make you tired, or even make you hungry.
When choosing website colors, you must make sure they complement the message you are trying to convey and the audience you are targeting. Color is a means of communicating with your visitors and can even decide how long they choose to stay and look around.
Photo Credit: debs-eye
In order to optimize the use of website colors, consider the following tips.
Less is more.
It is best to choose three to four different colors and mainly use those throughout the web site.
Furthermore, it is best to have each color focus on a specific aspect of the site. For example, have all your titles or headings in dark blue.
Using five or more colors throughout your website may become a distraction for your readers and take away from the actual message you are trying to get across. Keep your colors consistent in order to keep your website visually appealing.
Cater to the main demographic you are targeting.
Keep in mind that different people have different preferences and reactions when it comes to color.
For example, older people will prefer more relaxing colors while teenagers may prefer colors that are bright and vivid. Consider the age group you are targeting when you are choosing your website’s color scheme.
Furthermore, if you are targeting a certain gender, keep in mind that men usually prefer orange and blue over yellow and red.
Studies have shown that women perceive and notice more colors than men.
If you are targeting different nations, take time to read about how certain colors may have different meanings in other countries. For example, while white symbolizes purity in America, it is a sign of unhappiness in Asian countries.
Make your website colors complementary.
Whichever colors you choose, it is important that they harmonize with each other.
If your website involves a lot of reading, the best option is a white background with black font. Other color combinations are also possible, but it is often best to stick with a dark colored font and a lighter colored background.
Whichever website colors you decide, it is important to make sure your background color strongly contrasts the color of your text in order to prevent visual eyestrain.
Avoid using bright colors for large portions of your website.
Your eyes contain cones that respond to different wavelengths of light. Although bright green or neon yellow will attract your reader’s attention, these bright colors will cause visual eyestrain and cause the cones to become overworked and fatigued.
This in turn will result in your reader not wanting to stay at your website for a prolonged period of time. Furthermore, using less startling colors will make your website appear more professional and mature.
Colors evoke emotion.
Different colors can evoke different emotions, and this can work to your advantage.
When choosing website colors, consider what kind of mood and atmosphere you are trying to create. For example, if your website is food-related, consider adding a splash of red because red evokes hunger.
Furthermore, red stimulates your metabolism.
For a business site, consider using dark blues and greys because these evoke a sense of professionalism and power.
Green and brown are understandably good color choices for a web site dealing with environmentalism.
Furthermore, green is also a good option for finance-related sites because it evokes the thought of money.
So, which website colors do you prefer?
Post your useful comments below.
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