I receive so many emails lately containing some sort of video selling.
My Gmail accounts are full of videos I HAVE to watch, otherwise …(fill in the blanks).
It often looks like a matter of ‘Life or Death’. “Here’s a Killer video”, “You MUST see this video or else…”
The main reason to use video selling or video marketing in my opinion is to quickly get to the heart of the promotion.
Like the main benefit users will experience if they buy!
Video selling enables you to ‘paint the picture’ in your prospect’s head.
Video is par excellence THE resource to SHOW that.
Just watch this 32 second video!
that perfectly conveys the message.
Of course you should know that ‘Te amo’ means ‘I love you’!
Let me repeat: Video is par excellence THE resource to ‘paint the picture’ in your prospect’s head, don’t you agree?
Way much faster than text, where you have to explain everything in detail. THIRTY TWO seconds is all you really need!
Then why is it that I have to wade through 30 to 70
minutes of video where nothing of any importance is said?
And not only that, but they’re full of “ah’s”, “emmm’s”, sidetracks, “anyway’s” or, IF we get to see something interesting, “‘it takes a while to load” or “I’ll stop the video here until it loads” and so on.
Most of the time we only get to see some background picture. All there’s happening is a guy or a girl talking. That’s NOT what video is for, that’s audio!
That’s not so worse if they get to the point right away, but mostly they don’t.
They often are too long-winded, get sidetracked and sometimes forget what they’re doing. A great alternative would be to watch TV, something these same marketers always advise against. π
Oh, and let’s not forget the announcement in the email: “Here’s a short video….”.
That’s just plain deceptive. And it will kill your sales.
Cause marketing success is in the details!
In general, most video selling creators think like business owners, INSTEAD of a prospect.
Anyone doing video selling should recognize that your prospects are NOT going to watch your videos for longer than just a couple of minutes.
After all, they’re not instructional videos, they’re just there to bring your offer to their attention. Period!
Whenever I click an email link to a video selling me something, I first watch how long this is going to take. Everything longer than 5 minutes is deleted on the spot.
I asked around at the IMIC forum and most members feel the same. So, if you’re going to use video selling in future, keep it short and to the point.
π‘ I think a selling video length of 5 minutes max is a good standard. Let’s ignore all that take longer than 5 minutes. And when we create one, let’s stay under 4!
So, what’s your take on video selling?
Getting bored to?
Post your comments below.
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