How To Market Your Video Content On The Web

Below is a video, explaining video content marketing. Click the arrow to start it.

The transcript is below if you prefer to read this video content.

Encourage Collaboration
Before you even start shooting your video it’s always worth getting the collaborative juices flowing. When you involve more people in the planning stage your video turns into a piece of content that more individuals will share because they were involved in it in some way.

Try to seek involvement from colleagues, fellow business friends, clients, customers and social audiences. Their involvement will guarantee your video gets some instant high-level social shares upon its release.

Implement Video Content SEO

Video is a great SEO (search engine optimization) booster, and using sites such as YouTube can greatly aid your SEO efforts, so much so that your video can actually appear in the top ranks of Google thanks to its Universal Search.

Once you have finished creating your video and are ready to upload it to a hosting site like YouTube fill out all of the available video meta-data on the site such as Title, Tags, Descriptions and Closed Captions, leaving no meta-data field empty. By incorporating all of this search-friendly data into your video you can be sure your video from the get go has a strong SEO standing, ready for viewers to find.

Reach Out To Thought Leaders
Once your video is completed and ready to market send it to respected thought leaders, popular individuals in your niche and even celebrities that may have an interest in the topic of your video. Reach out to these people with your content and ask for their honest thoughts and feedback.

Straight away you’ll be receiving valuable insights into how to make your next video better or bringing content to their attention that they may enjoy and choose to share with their social and professional circles.

Market Your Video Socially
Marketing your video on social sites will push your content out to the most socially active areas of the web, increasing content shares, boosting awareness and website traffic, driving more users to convert and achieve on site goals.

The likes of Facebook, Twitter, LinkedIn, Google+, Reddit, StumbleUpon and even video sharing sites such as YouTube and Vimeo are great places to seed your video to maximise its reach. You may even find forums and blogs that typically handle the sort of topic your video is based on that may want to share it too.

By marketing your video socially you’ll find a far greater natural engagement than with paid advertisement that will benefit from organic users who will want to carry out the call to action and provide you with a great return.

Measure Your Success
Always remember that measuring success creates success. Whether you’re looking to improve your video views, social following, Likes, conversions, website visits, or bounce rates via online video… you need to regularly check the success of your strategy and tactics.

Try to check on your success monthly to allow for an appropriate amount of time to have elapsed. Upon checking your results with tools such as Google Analytics, SEOmoz, HootSuite, and the like, sit down with your team to work out how to strengthen your campaign further.

video content authorAndy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.

So, how do you do video content marketing?
Post your solutions below.

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One thought on “How To Market Your Video Content On The Web

  1. Riza says:

    All the tips mentioned are important factors in succeeding with marketing one’s video. Looking at marketers who’ve done well in this arena, I have noticed that they mostly favor numbers 2, 3, and 4.

    Thought leaders are like social media platforms. Because a lot of people listen to them, it is easier for them to speak about your video and be heard by a large crowd in just a short span of time.

    Nice help, I must say!

    Riza, contributor

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