Very recently the Twitter follow button was announced. Similar to the Facebook Like button, it saves your future Twitter follower an extra click.
Is that important?
Maybe. Because you can estimate the value of such clicks by assigning dollar values to them.
You can read more about that below in today’s guest post, written by Matt Krautstrunk.
In it, Matt compares both buttons, so you can decide which way to go.
How the Twitter Follow Button Competes With The Facebook Like
Twitter recently announced a new one click “Twitter Follow Button” website resource, adding to their available Tweet button and Twitter widget.
Now this isn’t necessarily groundbreaking news, and the fact of the matter is, we often get over-hyped on Twitter news. But I think this widget could potentially hold opportunity for creative marketers.
Even if your business isn’t branded, this follow button could help grow your community on social channels.
We all know how much businesses value the Facebook “Like.”
The “Like” button has been spread across the web faster than the speed of light because it gives marketers a platform for engaging with customers. The Facebook “Like” has turned into a friendship invitation, viewing it as an email newsletter “opt-in” devalues the opportunity.
According to a Chompon study, the value of a Facebook “Like” hovers around $8 per like, the Twitter follow button is worth $2 to businesses.
Twitter wants to make its platform more valuable to businesses.
Undoubtedly, Facebook’s platform is currently much more robust, allowing fans to engage with branded pages, video, pictures, and other customizations.
However don’t count out Twitter; a Twitter follower can give your business an opportunity to share content and thought leadership. Sometimes simple is better.
This new addition for Twitter takes the same strategic approach as the Facebook “Like” button integrated on web pages.
It now takes one less click to get a follower. And one less click can mean a world of difference. A Facebook “Like” works because it simple, quick and fun. The call to action, “Follow us on Twitter!” next to a branded Twitter follow button works in a similar way to increase the visibility of your brand.
Before now, the most common way for people to follow you was by being directed to your Twitter page and then hitting the follow button. This posed a problem for web designers, and marketers. Your customers were sucked into your Twitter account. And likely would never return to your site.
Integrating a Twitter follow button on your site without redirecting your traffic will decrease exit rates. And increase the time spent on your site.
Your businesses new visitors should be able to familiarize themselves with your site longer. And they will be updated with your Twitter feeds. In such a fragmented high paced world, minimizing the amount of work needed to get something done can have a drastic impact.
This Twitter follower button impersonalizes the process of following someone.
Does it devalue each Twitter follower? As the Twitter community grows, the value lies in communities. If these communities grow too large will it still be valuable for the users? It will be interesting how marketers leverage the button to build communities.
We’ve already seen the like take over. And now we are beginning to see Google +1. Social sharing plugins are now easier to subscribe to but the power lies on the marketer’s domain.
Most businesses have multiple Twitter accounts for different brands; will a separate button be placed on each web page or will a niche strategy fail to deliver value? Will this button spam the web?
There are a lot of unanswered questions, however we know that as social becomes more interconnected within the web we will see advanced strategies to cultivate a community.
So, what’s your take on the Twitter follow button?
Post your valuable comments below.
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