If you are reading this post it’s safe to say you want to know how to get more traffic to your website.
I don’t want to be the bearer of bad news, but there is no magic bullet. Despite what others will have you believe, there is no single strategy.
Every niche has its own audience, which means you need to figure out how to connect with the people in your niche.
There are no shortage of tactics out there. For every strategy you come across that is effective, there are probably 10 more that are complete, utter nonsense.
Now, more than ever, you have to be on your toes when it comes to building your website. You need to have an understanding of what strategies work, and recognize the ones that will get you thrown into Google jail.
The last thing any webmaster wants is to see their website blacklisted by Google. With over 95% of search occurring on the Big G, you need to be there.
You need to think long-term. You never want to take the short sighted approach to building a website.
It’s not all about SEO and social media — online marketing is becoming more and more like traditional marketing everyday. You may be trying to climb the search engines, but at the end of the day you need to be creating stuff that people will love.
Your Website Needs Traffic
Traffic is the lifeblood to any website.
Without traffic, your site is not viable. It will not make money. Even if your content is second to none, you don’t stand a chance.
That’s not to say that all traffic is created equal — it’s not. You need targeted traffic to your website. You want to attract people that are looking for your products and services, not just surfing the web. The important thing to understand when it comes to online marketing is that people use the internet for one of two things:
Information and entertainment are really the only reasons people use the internet. You can expand on those reasons, but in its simplest form, that’s it. If you’re not getting your message in front of an audience, your message is as good as a bottle lost at sea.
Are you ready to learn how to get more website traffic? Follow these time-tested strategies and you’ll be well on your way:
Create link-worthy content
This is absolutely critical to your long-term success. With Google giving more preference to “in-depth” articles, you need to focus on building up link-worthy content for your site.
Does this mean every article you publish should be a book? Not at all. What you should be doing though is creating a resource for your niche. This is by far one of the best strategies for driving traffic to your website over the long-term.
I actually have an example for you. Right now I want you to type the following phrase into Google: “cyber security blogs”. Your screen should look something like this:
Notice who took the number 2 spot? Yep, that’s yours truly. I love to blog and internet marketing is a passion of mine, but I also work as a mitigation specialist for Rivalhost, a DDoS protection company. I noticed something missing in our niche. I follow news on cyber security and have to stay abreast of current trends. I never could find an exhaustive list of cyber security blogs — so I created one.
Check out the Top Cyber Security Blogs list and see it in action. All I did was create a list that ranks each security blog by PageRank. I did this because I knew it would be useful for people looking for cyber security blogs.
And here is the tricky part: the reason I sorted it by PageRank is because it also attracts link builders and marketers. I created one piece of content that appeals to two different groups, for two different reasons.
Here is the best part — it was easy.
Your goal should be finding something missing in your niche and using that as your “cornerstone” piece of content.
Want another example? Here is the same strategy being used in the travel niche. In that example, you can see that their PR0 blog is ranking right below CNN. 🙂
Make sure your site is fast
This is a biggie. If your site is slow you will chase visitors away just as fast as you can bring them in. No one likes a slow website.
Having a slow website means your bounce rate will go through the roof. There are a number of ways you can address this, but the first thing you should do is pay close attention to the themes and plugins you use on your site. Sloppy code can kill website speed. Here are a few quick recommendations:
- Make sure you choose a good web hosting company.
- Use a CDN to cache files and images on your site.
- Optimize your images by resizing them to the size you need.
Start guest blogging
This is one of the most inexpensive ways to get traffic to your website. You can get a link to your site, but more importantly you connect with other site owners and get to share your expertise with their audience.
Just make sure you take the time to offer a quality post that meets the guest post guidelines of the site you write for. This will give you a better chance of having your piece approved. Plus, it opens the door for more networking.
Get busy on social media
Social media should be one of your primary business activities when it comes to online marketing. Content comes first, but social media marketing is just as important. It’ll help you get the word out about your website and give you a tool to reach out to influencers in your niche.
Start blogging consistently
Blogging is one of the best ways to build awareness about your company and also get backlinks. The new changes to the Google algorithm favor “freshness”. Sites that publish regularly get more traffic, have more “owned” content to share on social media, and end up ranking higher in the long-term.
By publishing articles that are loaded with real, unique content, you will develop a relationship with readers. Those readers convert to quality visitors to your site and quality visitors to potential buyers.
Choose the right keywords
Google’s Keyword Planner is an absolute must for your online marketing toolbox.
This tool will help you choose the best keywords to try and rank for. This isn’t just something to think about for your entire site — each piece of content you create can become its own resource, so you should target the most appropriate keyword.
If we go back to the example of my security blogs post I chose to use the keyword “cyber security” for a very good reason: more search traffic. Take a look at the other keywords I had on my list:
As you can see from the screenshot above, I used the Keyword Planner to see how many people are searching for my keyword ideas each month. I could have easily swapped out “cyber security” for any of these other keywords, but if you look at the information above you can see that the term “cyber security” gets far more searches each month.
Pro tip: Don’t guess what keyword you should use. Look up search volume with the Google Keyword Planner and choose the keyword with the highest monthly search volume.
Build a support network
Business does not occur on an island. Just because you are trying to build a business online doesn’t mean you don’t need people in your network. One of the most important things you can do is start networking with other bloggers and form an alliance. You can join communities like My Blog Guest and Triberr to find other bloggers willing to share your content on social media — just don’t forget to return the favor.
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