Teen Content Creators and Consumers

Here’s some food for your Internet Marketing efforts.

“Teens are much more likely than adults to blog and they are also more likely to read blogs”

“19% of online youth ages 12-17 have created their own blog. That is approximately four million people”

“38% of all online teens, or about 8 million young people, say they read blogs”

“Bloggers and to a lesser extent teens who read blogs are a particularly tech-savvy group of internet users.
They have more technological tools such as cell phones and PDAs and are more likely to use them to go online.
Not only do they live in technologically rich households, but they are more likely to have their own computer at home and to be able to use it in a private space.
They help adults do things online. Most strikingly, they have more experience with almost all online activities that we asked about.
Bloggers are more likely than non-bloggers to engage in everyday online activities such as getting news, using IM or making online purchases, but content creating and sharing activities are the areas where bloggers are far ahead of non-bloggers.”

“More than half of all online teens who go online create content for the internet.
Among internet-using teens, 57% (or 50% of all teens, roughly 12 million youth) are what might be called Content Creators.
They report having done one or more of the following content- creating activities: create a blog; create a personal webpage; create a webpage for school, a friend, or an organization; share original content they created themselves online; or remix con”tent found online into a new creation.”

These conclusions come from a report from Pew Internet & American Life Project.
Click the link to read the full report about Teen Content Creators and Consumers




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