What would you prefer: 1,000 hits of targeted web site traffic or 10,000 of untargeted traffic?
You see, now that you have a website, you will do anything to build a lot of traffic to it.
But what is your business website all about?
It’s about conversion!
And conversion will drastically increase by sending targeted website traffic to your offers.
Then why do so many website owners still use guaranteed website traffic service providers? They promise you ‘tons’ of traffic in a predefined period, using ‘state of the art’ technology. And if they’re good, they live up to their promises. But…
…how many sales does this kind of targeted web site traffic generate?
Probably none, otherwise anyone with a web site would buy this kind of traffic!
Photo Credit: dierk schaefer
Targeted web site traffic in these cases mean, that these providers will show a pop-up or pop-under to people belonging to the categories you’ve specified during the sign up or buying process. That counts as a hit and that’s how they can ‘guarantee’ the number of hits you ordered.
But that doesn’t mean these visitors are ready to buy. If they’re annoyed by it, they just click away while continuing their browsing.
That’s not the kind of targeted web site traffic we want, do we?
Again, what would you prefer: a 2% conversion rate of just 1,000 really targeted visitors or only 0.05% conversion rate of 10,000 visitors? I would definitely prefer the former! The only guaranteed targeted web site traffic is the traffic that brings in the bacon. NO such service will ever guarantee you sales.
So, how can you increase your sales or sign ups?
The best way to achieve this is looking for visitors in your target market yourself.
Search engine optimization is a great form of generating targeted web site traffic. Without going in too much detail (there are tons of great sites explaining SEO), you can start by researching keywords before publishing another page.
Another great way is to get your web site traffic from forums. That’s where your potential customers are asking questions that you can answer and include a single signature leading to your offers.
The more you contribute to knowledge sharing, the more you are regarded upon as an expert about the subject and the more trust people will have in your products or services.
Or you may use SEO friendly directory services. That’s where visitors are looking for something interesting and they may click your links. That’s targeted web site traffic.
Another way is to advertise in ezines about your subject. Although response rates of newsletters has decreased lately, so have the advertising fees. There are many ezines available on the Net where you can advertise and still bring in targeted web site traffic.
Over the years, I got quite experienced in generating website traffic. Like my friend Willie Crawford. Here’s what Willie says about free traffic:
The reality is that you HONESTLY can only master a few traffic generation techniques. Try to learn and implement too many different techniques, and you usually don’t have time to get really good at any. I personally get hundreds of thousands of visitors to many of my sites every month. 🙂
I personally use, and recommend that you get really good at, just a few techniques. I’ve written a special report that shares “My Ten Most Effective Traffic Generation Techniques.” I just cover the ten that are easy for me to manage (with my incredibly busy schedule) and that consistently product great results.
I read Willie’s report. It’s simple and excellent!
I suggest you get it too.
Get your copy of “My Ten Most Effective Traffic Generation Techniques.”
So, what’s your take on targeted web site traffic?
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