Testimonials and Endorsements Subject of New FTC Guide
At October 5, the FTC announced that starting December 1, 2009, a new set of rules for testimonials and endorsement for bloggers will be in place.
It’s their intention to protect potential buyers by disclosing the relationship between advertiser and endorsers, specifically on blogs.
While the FTC explicitly states that…
The Guides are administrative interpretations of the [...]
Testimonials, Feedback, Referrals and Bonuses
Now that we have setup a plan to make more profits, it’s time to get testimonials, case studies, and specific feedback.
You should realize how powerful testimonials and case studies are. It’s social proof of what you do or how good your products are. You can toot your own horn, but it’s far more believable if [...]
