Qualify Your Subscribers
Last week I got a unique message from one of my new subscribers. “I just got an e-mail from you and it stated that I signed up with you as an experienced marketer. Well, I’m not. I’m still looking for something that I am comfortable with and how to do it.” What happened was that [...]
How To Turn Prospects Into Customers and Customers Into Super-Customers!
You must have customers to sell your services and products. To increase your profits, you also must turn them into repeat super-customers. In Internet marketing, the simplest way to do this is by a high value content newsletter. Content sells, no doubt about that. Valuable and useful content builds credibility and trust, and in due [...]
Are you really that boring? Part 7
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. “Don’t Right-Size. Bite-Size” =========================== Forget writing in pre-measured doses. Skip the artificial limitations on length, and focus on clarity. But don’t make your content so heavy that it wears your readers down. If you have to [...]
Are you really that boring? Part 6
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. “Be Enthusiastic” =============== There is very little that’s as contagious as enthusiasm for a shared interest. I’m not talking about over-the-top BS and exaggerated hype. I’m talking about a sincere enthusiasm for your subject. Get people [...]
Are you really that boring? Part 5
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. How To Be Interesting In Print ============================== Follow these simple steps, and you’ll find that your readership goes through the roof. “Create an Outline” ================= Not many people can just ramble around their points and [...]
Are you really that boring? Part 4
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. For a really good example and process for this, based on a survey I ran recently, check out “Instant Marketing ESP.” Get it at: http://www.talkbiznews.com/esp.html You folks dealt me some interesting surprises with that one. …. [...]
Are you really that boring? Part 3
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. Useful. Relevant. Interesting. Hammer those words into your head and recite them like a mantra every time you sit down to write anything that’s meant to instruct or entertain. If you know your audience, you’ll know [...]
How long should my newsletter or article be?
As promised, I will reprint one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. Here’s Part 1. Please, also read the PS. TalkBiz News Tuesday, July 17, 2007 —–===(*)===—– Subject: Are you really that boring? Hi, folks! Just one article today. One that’s needed writing for a long time. [...]
