Are you really that boring? Part 7
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
“Don’t Right-Size. Bite-Size”
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Forget writing in pre-measured doses. Skip the artificial limitations on length, and focus on clarity. But don’t make your content so heavy that it wears your readers down.
If you have to take more words [...]
Are you really that boring? Part 6
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
“Be Enthusiastic”
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There is very little that’s as contagious as enthusiasm for a shared interest.
I’m not talking about over-the-top BS and exaggerated hype. I’m talking about a sincere enthusiasm for your subject. Get people seeing the [...]
Are you really that boring? Part 5
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
How To Be Interesting In Print
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Follow these simple steps, and you’ll find that your readership goes through the roof.
“Create an Outline”
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Not many people can just ramble around their points and keep the attention of an [...]
Are you really that boring? Part 4
This is a reprint of one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
For a really good example and process for this, based on a survey I ran recently, check out “Instant Marketing ESP.”
Get it at: http://www.talkbiznews.com/esp.html
You folks dealt me some interesting surprises with that one.
….
Someone finally asked [...]
How long should my newsletter or article be?
As promised, I will reprint one of Paul Myers’ newsletter issues.
I have his (exceptional) permission to do so.
Here’s Part 1.
Please, also read the PS.
TalkBiz News Tuesday, July 17, 2007
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Subject: Are you really [...]
