Email Deliverability

Lots of email marketers and newsletter publishers become more and more frustrated by decreasing email deliverability. They notice that lots of their messages do not arrive in the recipients IN-box.
There can be many reasons for that. Here’s a nice article that sums it up quite well: Email deliverability: what’s it all about?
But you always should [...]

Major Phishing Warning from Gary Ambrose

Today I found a few more phishing messages in my inbox. My PayPal account was compromised and I had to log in to change passwords. Yeah, right!
I’m using Mailwasher for my POP mail. Since it doesn’t display images, I can immediately see the URL I’m sent to. And although such URL often includes the term [...]

Email Marketing Exposed

Do you recognize this?
When I’m really busy, I postpone reading many emails that flood my IN-box.
Not that they aren’t interesting, I just don’t have the time to read them all.
You know, information overload. Sounds familiar?
I store them in a ‘to-do’ folder for later.
Except …
for some emails from certain persons.
Why?
Because these people KNOW how to create [...]