How To Write Great Email Follow Up Series
If you sell any product or if you want to build a great list, then you HAVE to follow up with your customers and subscribers. In the first place -at the very least- you have to make sure the entire process was a satisfying for her, but in the long run you DO want to [...]
Are you really that boring? Part 7
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. “Don’t Right-Size. Bite-Size” =========================== Forget writing in pre-measured doses. Skip the artificial limitations on length, and focus on clarity. But don’t make your content so heavy that it wears your readers down. If you have to [...]
Are you really that boring? Part 6
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. “Be Enthusiastic” =============== There is very little that’s as contagious as enthusiasm for a shared interest. I’m not talking about over-the-top BS and exaggerated hype. I’m talking about a sincere enthusiasm for your subject. Get people [...]
Are you really that boring? Part 5
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. How To Be Interesting In Print ============================== Follow these simple steps, and you’ll find that your readership goes through the roof. “Create an Outline” ================= Not many people can just ramble around their points and [...]
Are you really that boring? Part 4
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. For a really good example and process for this, based on a survey I ran recently, check out “Instant Marketing ESP.” Get it at: http://www.talkbiznews.com/esp.html You folks dealt me some interesting surprises with that one. …. [...]
How To Get Your Emails Opened – A Test
One of the main problems in Email marketing, apart from all kind of obstacles to get your emails delivered, is how to get the recipients to open your emails. I ran another test a couple of days ago. I sent out an email to my list about my slow laptop problems and how I fixed [...]
How To Get Your Emails Opened, Over and Over Again.
One of the main questions in email marketing is: How Do I Get My Readers To Open My Emails? Ah, great question. And the answer is: write a great subject line. Now, how do you do that? It’s simple, make them curious. Curiosity is something the mind can’t resist. It’s human nature! They want to [...]
How Autoresponders Work
If you use an autoresponder service, for each autoresponder that you want to use, you create an identification. This identification comes in front of @yourautoresponderservice.com and an email sent to that address triggers your autoresponder series. The identification is also translated into a reference number that you can use in forms where you have people [...]
