Are you really that boring? Part 7
This is a reprint of one of Paul Myers’ newsletter issues. I have his (exceptional) permission to do so. “Don’t Right-Size. Bite-Size” =========================== Forget writing in pre-measured doses. Skip the artificial limitations on length, and focus on clarity. But don’t make your content so heavy that it wears your readers down. If you have to [...]
Free Sales Letters
Lots of people don’t know how to write a sales letter. They just think they can’t write one. That may be perfectly true when it comes to a ‘killer’ sales letter. Only a few people can. Others can pop up a great sales letter, far beyond the abilities of the people who think they can’t. [...]
