Branding: Dare To Be Different?
It was back in 1986 when I was touring the US as a guest of IBM, together with some 30 other IBM users from my country. We visited many plants to learn about the latest developments that IBM would soon present us.
The trip went from New York, Poughkeepsie, Dallas, Tuscon and San Jose to our [...]
Patrick Pretty: Free Branding Report To Make Money
This is a guest post written by Patrick Pretty. If you don’t know Patrick, you MUST read his truly amazing story in the free report inside. He’s a branding expert and you can learn from him. This post, as well as the free branding report, are a quick, yet highly valuable read!
Here goes.
Free Reports Can [...]
Advertising Humor
Here’s a great example of using humor in advertising.
It’s from an insurance company in my country and here’s why this kind of advertising is so powerful.


