Want to Stand Out? Avoid these Blog Post Ideas
The blogosphere is an incredibly diverse space in which millions of voices, both articulate and not as much, cry out to be heard. But as more and more blogs populate the Net, being heard is becoming more and more difficult. Now, it’ s not just a matter optimizing your blog posts for search engines; coming [...]
How To Be Different
We’ve talked about the 4 Steps To Discover Your Unique Selling Proposition (USP), which is a focus on differentiating yourself from your competitors. But how do you be different so that you can rise about the “noise” – all the other ads your audience is bombarded with every single day? This is where novel thinking [...]
Branding: Dare To Be Different?
It was back in 1986 when I was touring the US as a guest of IBM, together with some 30 other IBM users from my country. We visited many plants to learn about the latest developments that IBM would soon present us. The trip went from New York, Poughkeepsie, Dallas, Tuscon and San Jose to [...]
The Revenge of the “Be Different” Zombie
How to Wake Up and Start Marketing on the Internet I hate to say it, but your customers are zombies too. Every day they are bombarded with advertisements. They become numb to the marketing. Every once in a while they sit up and take notice, but for the most part they walk around, arms outstretched, [...]
