In Social Media how to I wrote about achieving a return on investment using these websites.
It must have triggered Roger Rae to write this great guest post below about the limitations of this phenomena.
It’s a great warning for every Internet marketer not to make these mistakes.
When Social Media is not good for your business
Every internet marketer and online business owner is talking about the usefulness of social media these days.
Some of them have even termed social media as the future of online marketing. Well they are partially correct.
Social media grew at the staggering rate in 2009 and continuously growing. According to a study on the impact of these kind of sites on the consumer behavior, more than 90% of buyers visit social media websites before buying anything and 50% of them take decisions under the influence of information they get from these websites.
So, does that mean that Social media is good for every business? Or, every kind of business can generate leads from these websites? Unfortunately, the answer is NO. Like every other technology, Social media has its own limitations too.
Photo Credit: Stephan King
Here are the five situations when Social media is not good for your business.
Too Focused Niche
The most important thing to do to get successful in social media is to identify your target audience and then to develop relationship with them.
But if your niche is too focused and your product caters the needs of only a specific group of people then social media can’t help you a lot. Well you can still use these websites to increase the awareness about your products and brand but then your main objective should be sharing information and not generating sales.
Trying hard to sell
Social media is not a market where you can start selling your products and services moments after creating your account.
It’s a platform where you can develop relationships with your target audience. It’s a platform where you can listen what your target audience thinks about your products and your industry.
It’s a platform where you can listen what your audience wants and then create customized products tailored to their requirements.
So, if you are joining social media only to boast about your products and not for building relationships, then it’s not worth it.
Most of the social media users prefer transparency and openness. They use these websites because they can easily express their opinions here about anything and everything.
If you are the type of company that does not like transparency or where the person managing social accounts has to consult with upper management or legal department every time before sharing anything on social media websites. Then your business is not a good fit for social media.
Looking for quick results
Time and again, we see companies that create accounts on social media websites and then sit back and start waiting for leads and sales.
Sorry, Social media don’t work in this way.
Promoting anything on social media is a process which takes time and a lot of time. Consider social media like watering a plant. You’ve to water it for months to get fruits from it. If you want quick results then there is nothing for you in social media world.
Don’t have enough resources
Well, many companies think that social media is just about creating accounts on social networking sites which is WRONG. Like everywhere else, you need to have a social media strategy for promoting your business and enough resources to execute that strategy successfully. Social media should not be interpreted as Twitter or Facebook, it is what you can accomplish from these websites.
So, what’s your opinion?
Post your comments on how to use social media below.
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