The to-do list of social media managers can stretch for miles.
Okay, that’s an exaggeration, but sometimes it can really feel like the number of things you need to get done in a day just keeps piling up, one after another. There are posts to be written, content to be curated and scheduled; all of this can really start to add up, and unless you have an extra pair of hands, it can be really difficult to get all of it done.
Here are five ways you can reduce the frustration, and save a lot of time on your social media managers.
Curate your content
Having good quality content on your social media pages can help boost audience engagement. To keep up this engagement you need to publish content on a daily basis almost throughout the year. However, creating fresh content every time can take up a lot of your time and resources. So, instead of creating content every day, you can curate content for your social media pages. There are several content curation tools that you can use to curate content on a daily basis.
Scoop.it – This popular content management tool has a gained a pretty good reputation over the past few years. The tool searches the web for engaging and relevant content that can be shared with you audiences. You can easily target a specific category or niche of content using Scoop.it’s smart search function.
Once you find the content you like, you can share it on your social media pages. It also allows you to create webpages where you can categorize your articles or scoops according to their themes. If you like, you can also share your content using various widgets and RSS feeds that Scoop.it provides.
DrumUp – You can say goodbye to all your content curation and scheduling related woes when you start using DrumUp. If you have a particular niche you are curating content for, you can input relevant keywords and DrumUp will provide fresh content recommendations based on those keywords. You can share the discovered content on your Facebook, LinkedIn and Twitter pages. You can even schedule your content ahead of time so it gets published at a later time, without any fuss.
DrumUp lets you edit or modify the posts, so you can add a personal comment to your posts and make them more engaging for your audience. Also, you can connect multiple social media accounts on DrumUp’s dashboard so you can completely eliminate the whole logging in and out process once and for all! This is a complete social media management tool that can help you save loads of time.
Feedly – This RSS reader is the answer to your content curation problems. You can add RSS feeds of your favorite blogs and websites and the reader will start to stream content from these sources straight to your computer or phone. For easier viewing you can categorize these feeds into various topics/themes.
The categories are endless and they include films, marketing, travel, business, photography and much more. They are categorized with appropriate hashtags so they are easier to find as well. The content you find can be shared directly on your social media accounts.
Schedule your content ahead of time
Scheduling content on a day-to-day basis can become a mundane task, especially if you are managing multiple social media accounts. Logging in and out of each account and scheduling content throughout the day can become confusing and eventually, you will get frustrated.
To avoid this from happening, make use of social media automation tools. Curate and schedule posts for the entire week or the upcoming week on every Monday, or Friday and you’ll be good to go. If you have to post any updates on brand campaigns or upcoming events, you can add them during the week. By scheduling posts ahead of time, you can spend your time wisely and focus on other tasks instead of worrying about scheduling each post individually.
Repurpose old content
Repurposing old content is the best way to revive your evergreen posts without putting a lot of time and effort into it. Pick some of your best blog posts, and give them a twist. Add new information and update any old information in your post. If your evergreen post was a tips-based post, add a few more tips and re-publish the post. If any of your readers missed the post when it was first published, they get the opportunity to read it once you re-publish it.
Cut back on social media networks
Although having a presence on social media networks can boost your online visibility, it can be time-consuming to contribute to every single network. Instead, identify the right social media network for your business and spend a larger chunk of your time creating posts for audiences on that network. For example, if you manage accounts for a healthcare company, spending time on Pinterest might not be as profitable as spending time on Facebook, LinkedIn or Twitter.
Choose your networks wisely and work towards building a solid audience on those networks. A great way to choose the right network is to first identify your audience, and then do some research on where your target audience spends the most time.
Link blog feeds to your social media accounts
Every time you publish a new blog post, you probably have to schedule the update on your social media pages. You can save time by simply linking your blog post feeds with your social media accounts. This way, whenever a new blog post is published, the update will automatically get posted on your social media accounts.
Plan your day in the morning and use your time wisely. Following these five tips will help you manage your social media marketing campaigns properly and it will also leave you feeling much more productive at the end of the day.
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