10 Easy Steps to SEO Your Website

There’s a lot of talking about SEO or Search Engine Optimization on the Net.

And we add our share to the topic on this blog.

Yet, probably because the SEO basics are so obvious to the skilled marketers, many others ask themselves what the heck SEO exactly means.

That’s why Sally M of EatBreatheBlog.com has written today’s guest post about 10 easy steps to seo your website in no-time.

So, if you’re not familiar with SEO or don’t know how to apply it to your site, listen up.
Here goes Sally!

Internet search engine marketing can be frustrating
Photo Credit: toolfan.hess

How to Set Up SEO on Your Website

Have you seen the word SEO thrown around, but aren’t sure what it means?

SEO stands for search engine optimization.

It’s a way for your potential clients to find you by using keywords. Those same keywords you use in the text on your website. For example, if you are an intellectual property attorney, you want to people to find you when they search for that phrase on Google, Yahoo or Bing.

But, how do you set up your website with SEO?

You’ve seen many articles, blog posts, even tutorials telling you about the term, but none of them tell you how to do it.

That’s why I put together this how-to so you can follow along and finally set up SEO on your website. This is the easiest, free way to set up SEO, no extra software needed.

  1. Make a list of your website pages.

    Think about what each page represents whether it’s a product, program or service. Think about how what problem your potential customer wants to solve. Make a list or mind map potential phrases they type into search engines to seek the resolution for their problem. Jot down about five different phrases per page on your website.

  2. Go to Google’s Keyword Tool.
  3. Type one phrase from the list you made into the keyword tool.
  4. Enter the characters to prove you aren’t a bot.
  5. Go to match types on the left hand side of the screen.
    Select [Exact] and uncheck broad. You can also select “Phrase.” Broad match returns a search with any of the words used, but doesn’t give the whole context for what the person was searching for. Exact returns a search with the keywords listed just as you use them and phrase has the same keywords, but they aren’t in order.
  6. Click the global monthly searches to arrange the traffic levels from highest to lowest.
    Since the aim is to set up SEO to list in the search engines, you want high traffic. You can check competition, but don’t place too much importance on it because if you produce good content, you can rise in the search engines and place on the first page.
  7. Pick up to three keywords with high traffic that describe the page.
    If you want to use the rest of the phrases you wrote, enter those in the keyword tool also until you find the right three keywords to use for each webpage.
  8. Use your keywords in the body of your website text.
    Use these keywords at least four times or at a density of two percent.
  9. Use the keywords in the title and description.
    One good plugin to use is All-In-One to add the keywords to the title and description.
  10. Write your keywords naturally in a short sentence for the title and description.
    Alternatively, you can type in the keywords and use the pipe symbol to separate them. If you aren’t sure how to type in the pipe symbol, just press Shift+.

Now that you have your SEO set up for your website, it’ll take about a week or two before you start seeing results.
Tell us how you seo your website in the comments.
We’d love to hear from you.

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11 thoughts on “10 Easy Steps to SEO Your Website

  1. Good stuff. I like the fact you never mentioned keyword density but rather said use your keywords naturally. Right on. I can’t put enough emphasis on spending time researching the keyword phrases you want to optimize for.

  2. Norm Miller says:

    Very good tips. You didn’t miss much for on page SEO. I would however suggest also using image alt tags and internal keyword rich links. If you can link the keyword on the page to another page on the site that talks in more detail about it, it will help.

    One thing I find a lot of companies miss, is that for a very large percentage of them, their location is a keyword. Especially for those in the service industry.

    Another common mistake people I speak with make, is they think their company name is their keyword. Most people should not have to optimize their site for their company name. In face doing so can hurt your relevance for your real keywords.

  3. Stephenie says:

    This is a great starting list. I have a lot people who want to do their on-site SEO on their own. I try to stress the importance of doing proper keyword research, with gentle reminders that what they THINK people are looking for isn’t necessarily the case. They are often surprised to find out that what they thought was a fantastic keyword doesn’t actually generate much interest, and thus barely any traffic.

    One thing that I deem a mistake is title tags that go “company name | Keyword”. The important word, i.e. the keyword and not the company name, should always go first in the title tags.

  4. Bruce James says:

    I agree with Norm, internal keyword links can attribute your site very much. Also in google keyword tool, you just make a google account and you don’t have to type capcha every time you want your keyword checked.
    And a piece of advice, try to find one main keyword with a large search volume and a couple of weaker ones that you can use as backup keywords or on another article that will eventually link to your main article.

  5. Kristi Mcdaniel says:

    SEO is nothing about tricks it’s all about mind. You may also say that it’s a mind game. Every single person when start’s doing SEO he or she have it’s on idea to work with. A person may learn basics from here and there but the real SEO is inside a person means the way he or she think. Google watch everything and judge everything according itself.

    As far as tips concerned this blog post is very informative.

  6. Maj Obzokee says:

    Keyword research is very crucial in having a properly SEO’d site. One should focus more on having the right keywords (high traffic, low or no competition keywords) and good content in order to rank high in search engines. Internal linking optimization should also be used. About 80% focus should be on content, and 20% on building backlinks and other things.

  7. Rosy Kiara Rita Ferrara says:

    While these are great tips, I don’t believe in the “Just pick a low competition-high search volume” keyword in strategy and setting up a website based on this alone. If you are producing content about something you know absolutely nothing about, you’re bound to lose motivation after some time and will anyway spend too much time researching about what content to write.

  8. Good list for beginners. I’d add three more tips: Include your keywords in the image “alt” tags and image file names, and also in the names of the html pages.

    As a bonus, I’d suggest that the guy starting with SEO does not try to compete for highly competitive keywords, but starts addressing the “long tail keywords” first.

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