SEO has always been a challenging job, even more so after a flurry of Google updates.
These updates have left SEO professionals seriously contemplating on the techniques and theories that they’ve held for ages.
With each passing day, it is becoming a more and more challenging job, since Google is keen to hit almost any link building or optimization technique that an SEO professional can use.
In fact, they are even hitting the websites involved in over optimization. So basically, you’re damned if you do and damned if you don’t.
But I am not here to whine about the difficulties or challenges an SEO professional has to face.
What actually prompted me to write this post is the fact that, as we see SE Optimization getting more and more difficult, the hourly rates for SEO professionals at some of those freelance jobs websites seem to be declining.
I am not really sure how the people posting the jobs or the bidders applying for these jobs can expect to optimize a website while working at a meager $5 per hour?
It prompted me to have a look at the hourly rates of some other jobs, and interestingly, even the babysitting rate turned out to be more than double of what some so called SEO professionals are willing to work for?
Does that mean Search Engine Optimization is an easier job than babysitting?
SEO used to be pretty simple in its early days.
You were supposed to build links like crazy. Webmasters used to stuff their websites with keywords and then proceed to submit their websites to hundreds of free directories and it actually worked. When I first joined as an SEO trainee, the briefing or training part was done in a day and I was ready to work (because the work was limited to finding new web directories and submitting the websites).
Fast forward to SEO today, and you can’t fully train someone to be an SEO professional in months, let alone days. Babysitting on the other hand continues to be pretty simple, you don’t need to brainstorm for ideas, or analyze your competitors for hours, all you need is to take care of a child? And still an average babysitter earns at least $10 dollars for an hour?
They say, you don’t need a degree or any kind of specific education to get started as an SEO professional.
Well, there are not many colleges or institutes providing SEO education, so you can’t have a degree as such, but it don’t mean that you can land yourself an SEO job as easily as a teenager applying and getting a babysitting job.
To start with, you need to be exceptionally good at English comprehension, because you will have to do a lot of reading, writing, and reporting. In addition to that, you will need to be good at communication, research, analysis, a little bit of web development, and so on. Babysitters, on the other hand, hardly need any advanced knowledge or expertise to perform a babysitting job that pays more than an SEO professional?
SEO guys will have to start from keyword research, they will have to come up with suggestions or ideas for content generation. In fact, some clients will expect them to manage the writing themselves, they will implement on-page optimization, they will have to research incessantly and find natural ways for link building, they will have to promote the website on social media, they will have to spend hours on Google analytics and Webmaster tools, and they will have to keep tabs on all those updates being unrolled by Google.
On the other hand, a babysitter hardly needs to do any kind of mental labor, and still the average hourly
rate of an SEO professional at some of those freelance jobs portal is ridiculously low than a babysitter.
Hope that is enough to make SEO professionals reconsider their willingness to work at dirt cheap prices.
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