Internet marketing, after learning the basics, is all about data and how you interpret it. If you have a lot of research on your hands, you are at a great advantage over every other marketer competing for the same dollars as you.
For this reason, there are plenty of hackers and malware who would like to steal your hard work for a quick dollar. You need to defend yourself, so you can focus on the trends instead of data recovery.
Photo Credit: Perspecsys Photos
Here are a few security tips to make sure that your livelihood is safe:
Recall the Basics
There are certain rules to security that have been around since the dawn of the internet, and they still apply to internet marketing as well. Make sure that you are giving yourself the most basic standard of security; otherwise cybercriminals will circle you like sharks and take everything that you have. If the cybercriminals themselves don’t start to bother you, then malware will likely infect your computer, and you will likely be unable to get much of anything done.
Remember to consistently use strong passwords and security question answers. Things no one knows. Make sure that you have some sort of security program installed on your computer and that it is up to date against all of the latest threats because cybercriminals aren’t going to try old threats. Most importantly, use common sense when it comes to your internet usage, and don’t fall for any scams. If it sounds too good to be true, it is.
Keep Email Safe
Regardless of what you are doing related to internet marketing, your email is the key to it. If it gets compromised, not only do you have to deal with the business ramifications, but you might have to potentially deal with identity theft and all of your contacts getting a ton of useless emails from your account, which is bad for your reputation.
Take whatever basics you know and apply them to the maximum of your ability when it comes to your email. You may also want to have a separate business email dedicated to internet marketing and related activities. That way you can keep a close tab on it without also having to sort through personal email.
Be Aware of the Websites You Visit
While it is absolutely true that there is a strong likelihood you aren’t going to be dealing exclusively with big name websites such as Netflix or Amazon when you are working with internet marketing, that doesn’t change the fact that there are many websites that are only meant to harm you and your important data.
If you can help it, check out or preview any new websites that you are going to visit and have your security settings heightened when you are going to be surfing the web for research. In addition, make sure you don’t give out any information or email address you don’t want to put at risk whenever you are dealing with a website you don’t know about.
Keep Track of All Data at All Times
No matter how much data you are working with, you need to make sure that you can keep tabs on all of it no matter where you are.
Once you can’t track everything you are using, you need to refocus and reorganize; otherwise, you might not notice when a hacker steals what you are working on before it is too late.
You should try to label everything as clearly as possible and not fall into redundant patterns on your computer. Not only will it be harder for you to stay vigilant, but it will take up valuable time and computer storage space.
Use a Virtual Private Network
If you meet with people in public places to discuss business, you probably take some of your data with you or a computer that can download any necessary data.
On top of that, you likely have a smartphone that you are carrying with you everywhere you go, and odds are that it has access to your work. All of those things are at risk on a public network, and a Virtual Private Network is your protection.
What a Virtual Private Network will do is connect your computer to an offsite server via an encrypted connection. This will do two important things for you as an online marketing professional.
First, it will mask your IP address, allowing you to properly access any website you want to regardless of location.
Second, it will make sure that you are safe on public networks, as the encrypted connection will act much like a tunnel for your data to safely travel through. It enables you a freedom of movement in both the physical and virtual world that is unparalleled.
There are many different VPN services, so you will likely want to do research to see which one might be the best for your needs. There are free ones available, but you want a professional-grade VPN for a professional internet expert.
Have a Backup Plan
Whatever protections you have in place, something will eventually happen to your computer. If it isn’t a cybercriminal, then the forces of nature (or wear and tear) will take their hold, and your data will be at risk of being lost. You need to have steps in place in order to counteract this problem to make sure that you will always have access to your data and are never out of the loop for too long.
Redundancy is your friend here, and one of the best things about marketing data when compared to a lot of other professions is that you can make cheap copies of it for safe keeping. You probably won’t need to spend more than $30 on a good flash drive to keep all of your data safe; you can just update the backup each week and store it away for a rainy day.
Regardless of the specific steps you take, see what you can do to improve the security of your career as soon as you can.
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