Search engine optimization techniques for blog posts

Today I want to discuss the search engine optimization techniques that I use when creating blog posts.

It’s not rocket science and I’m not the best optimizer either, but you may pick up a few seo techniques that you aren’t aware of and use them in your daily efforts to rank high.

I use these search engine optimization techniques because picking up free traffic from these engines still is a great way to get visitors to your site and it’s not too much work using the resources mentioned in this post.

Of course, creating a blog post starts with an idea. Let me use this post as an example.

Photo Credit: m_piepers

It started with the idea to list my seo tools that I use frequently.

So, I went to the Google free keyword tool and tried some phrases using seo and search engine optimization. I wasn’t expecting much, as key-phrases like this are very competitive.

Then I found the phrase “search engine optimization techniques”. At the publishing date of this post, it had 27,100 global monthly searches.

Then I searched for this phrase in Google, using quotes as I wanted the number of competitors using the exact phrase. I didn’t expect much of it, but to my surprise it only came up with 116,000 results. That is quite a lot, but may be do-able.

I also checked the first ten results that came up in the result page.

To see their keyword density I use SeoQuake. Amongst a lot of other features, this Firefox AddOn shows you the keyword density for 1, 2, 3 and 4 word key-phrases. Very useful.

I also checked the backlinks to that particular result page. If the number of backlinks is high, then I probably can’t beat them.
For this I use another Firefox AddOn named Quirk SearchStatus. It provides useful information, such as Google Toolbar PageRank, page- and domain links through the Yahoo SiteExplorer, WhoIs information, Google’s cache of the page you’re visiting, an on-page link report and Another very useful trick that SearchStatus offers is the option to highlight all nofollow links which can definitely come in handy when you’re building links.

After checking these result pages, I decided to go for the phrase “search engine optimization techniques”.

Then I wrote my post, making sure that the key-phrase I was aiming to get listed for was in my content a couple of times. Also, I entered the phrase again in Google, preceded by a tilde: ~. The results that show up are key-phrases that Google thinks are related to the main phrase, like seo, search engines and seo techniques. I made sure that I used those too a couple of times.

Finally I created a title, containing the key phrase, which preferably should be close to the very beginning. And I used my main key phrase as the post slug.

Then I previewed my post and checked the keyword density using Search Status. If my main keyword has a density between 2 and 3% I’m satisfied, otherwise I’ll try to throw in another occurrence, taking care that the text still must be very readable for the human eye.

To check the results of my optimization efforts, I sometimes use LinkDiagnosis. It shows the links back to your pages. For this to work, you have to install another AddOn, but the results are very worth while. It offers you a list of common anchor texts, tries to filter out all low quality links and attempts to show you a list with the most visited and popular pages of the domain you’re investigating. It even lets you download these SEO reports.

That’s how I use search engine optimization techniques for blog posts.
How about you? What seo techniques do you use?
Post your comments below.

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15 thoughts on “Search engine optimization techniques for blog posts

  1. Terramel says:


    I’ll try to put a good english here. My name is Leonardo, I’m from Brazil. I see that you’re talking about SEO and you only used the strong tag one time.

    In my posts I usually use the strong tag in lots of long tail keywords inside it. Is it ok or am I doing wrong?

    Also, I see that most SEO tools, specially the ones related to words, dont have enough data for portuguese words.

    My blog is on top of google research with term in portuguese like “Aula de Java” (Java course), but the public around here dont have so much interest about tech, so I guess I dont have too much competition with these kind of words.

    Before I finish, I would like to ask you about this “do follow comment” stuff… Is it good for the blog? If I put it in mine, would I have to moderate a lot my comments?

    Thank you very much

    Leonardo 😉

    • Case Stevens says:

      Using bold text way too many times is the least of your problems.
      You’re mixing up topics like Mind-Maps, Abortion and posts in BelaRussian.
      How could the search engines know what your blog is about?

  2. Andreas says:

    I am curious how this page will do under the keyword term search engine optimization techniques.
    (when repeated in comments it should add further strength to the search term)

    • Case Stevens says:

      So am I, but comments destroy every seo attempt, as I can not control their content seo-wise.
      That’s a disadvantage of interactive blog posts.

  3. mark0brown says:

    As with most optimization techniques, keep in mind that it takes time to see results. If you start posting a lot of comments then your rankings may improve eventually, but in most cases it takes a couple of weeks. With Yahoo and MSN you have to keep the comment posting activity going as well. If you do not keep on posting comments, those posts will get old and stale and the links will not help as much compared to links from fresher posts.

  4. Jason Nyback says:

    Thanks for the “Searchstatus” link! I have just been using the “Yahoo Backlink” tool and I am not to sure how well it compares with “Searchstatus” as it will only show the top 1000 backlinks.



  5. QVCpets says:

    Great article on blog post SEO. The only downside to going SEO crazy is that, in my opinion, it makes the blog slightly bland. That is, the titles most often aren’t creative since everyone is aiming for keyword rich titles.

  6. Graham Gallagher says:

    Excellent article that pouts everything into perspective, I have been trying to look for something like this for the past 2 weeks.

    I have had issued trying to find backlink over 1000 number, now I know how.


  7. seo consultant says:

    A great illustration of good on page SEO – you really show people what to do in order to optimise their blogs.
    However, I would add a few points:

    1. I noticed you used the target key term in the meta tags description and keywords – did you use the All in One SEO pack plugin for wordpress?

    2. You should also use some internal linking. By this I mean linking to this post from other older/established posts – using the key term as the anchor text, ideally within the post.

    3. I’m not too sure about your URL structure – do you really need the date as part of the URL? An ideal URLK structure would be

    • Case Stevens says:

      I use Headspace, which is more flexible than All in One SEO.
      From SEO perspective leaving the date out of the URL would be better, but doing it this way makes post maintenance easier.

  8. Marc says:

    Search Engine Optimization (SEO) for blog post title is also an important topic when we think or try to optimize our blog or websites. If our blog is not indexed by any of the search engine that means we are not in the existence of blogging world. Search engine sends organic traffic and Search engine reads the Blog post title keyword first then search engine reads other body content. So if we are not optimizing our blog post title (URL) then we are using proper SEO for our blog post title.

  9. rebekah says:

    Ah man I love seoquake! Although the big breasted pregnant fox is weird but the tool itself can be used for all kinds of things like your own website (if your designing or optimizing it yourself) or even check out your conversation. Great blog!


  10. stuart stephen says:

    Hi, great informative and helpful post.

    Backlinks – a great tool for checking the weight or authority a website backlinks carry is Market Samaurai (MS), MS allows you to see where the backlinks come from and therefore a better informed decision can be made as to whether you can outrank the site.

    Hope this helps.

  11. Alarm says:

    i think that SEO for blogging and SEO for just normal web sites are yust the same
    when google crows your site all it sees it code so if you want to get your blog up there just do some research on seo use all the tricks and am sure you’ll get up there

  12. Mike says:

    This is great, especially the browser add-ons. I’ve been searching for something like that for a while. I use the LivePR add on for firefox for displaying the PR of the page you are on but you can’t really trust it when you use more tabs.

    Going to try yours out!

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