Today I want to discuss the search engine optimization techniques that I use when creating blog posts.
It’s not rocket science and I’m not the best optimizer either, but you may pick up a few seo techniques that you aren’t aware of and use them in your daily efforts to rank high.
I use these search engine optimization techniques because picking up free traffic from these engines still is a great way to get visitors to your site and it’s not too much work using the resources mentioned in this post.
Of course, creating a blog post starts with an idea. Let me use this post as an example.
Photo Credit: m_piepers
It started with the idea to list my seo tools that I use frequently.
So, I went to the Google free keyword tool and tried some phrases using seo and search engine optimization. I wasn’t expecting much, as key-phrases like this are very competitive.
Then I found the phrase “search engine optimization techniques”. At the publishing date of this post, it had 27,100 global monthly searches.
Then I searched for this phrase in Google, using quotes as I wanted the number of competitors using the exact phrase. I didn’t expect much of it, but to my surprise it only came up with 116,000 results. That is quite a lot, but may be do-able.
I also checked the first ten results that came up in the result page.
To see their keyword density I use SeoQuake. Amongst a lot of other features, this Firefox AddOn shows you the keyword density for 1, 2, 3 and 4 word key-phrases. Very useful.
I also checked the backlinks to that particular result page. If the number of backlinks is high, then I probably can’t beat them.
For this I use another Firefox AddOn named Quirk SearchStatus. It provides useful information, such as Google Toolbar PageRank, page- and domain links through the Yahoo SiteExplorer, WhoIs information, Google’s cache of the page you’re visiting, an on-page link report and Archive.org. Another very useful trick that SearchStatus offers is the option to highlight all nofollow links which can definitely come in handy when you’re building links.
After checking these result pages, I decided to go for the phrase “search engine optimization techniques”.
Then I wrote my post, making sure that the key-phrase I was aiming to get listed for was in my content a couple of times. Also, I entered the phrase again in Google, preceded by a tilde: ~. The results that show up are key-phrases that Google thinks are related to the main phrase, like seo, search engines and seo techniques. I made sure that I used those too a couple of times.
Finally I created a title, containing the key phrase, which preferably should be close to the very beginning. And I used my main key phrase as the post slug.
Then I previewed my post and checked the keyword density using Search Status. If my main keyword has a density between 2 and 3% I’m satisfied, otherwise I’ll try to throw in another occurrence, taking care that the text still must be very readable for the human eye.
To check the results of my optimization efforts, I sometimes use LinkDiagnosis. It shows the links back to your pages. For this to work, you have to install another AddOn, but the results are very worth while. It offers you a list of common anchor texts, tries to filter out all low quality links and attempts to show you a list with the most visited and popular pages of the domain you’re investigating. It even lets you download these SEO reports.
That’s how I use search engine optimization techniques for blog posts.
How about you? What seo techniques do you use?
Post your comments below.
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