Today I give you a sale letter sample that can help you get started selling your own products.
Because you need an effective sales letter if you want to sell.
As obvious as that may sound, lots of people don’t know how to do that.
Like Dave Prentice who writes to me:
I’m looking for help to get my internet business off the ground.
and then he explains what he’s up to.
I think Dave may have a good product that he wants to promote at alphawavemeditation.com. But it lacks a good sales message.
Writing a great sale letter isn’t that easy. You’ll need an expert to do this and believe me, they’re expensive because it’s a tough job.
Still, you can start out writing by using this easy sale letter sample that gets you on your way.
To write great sales letters, first thing you need is a formula and the most popular one probably is AIDA.
Which stands for
- Desire and
The AIDA formula works and that’s why it is so popular. Therefore you should consider using it too, but there are other effective formula’s that you can find on the net. I’ll give you some great resources below.
Here are the most important parts of the AIDA formula that we’ll use in our sale letter sample.
The headline is used to grab the readers’ attention. It will determine whether your visitors begin reading your sales copy or not. Therefore you should make your headline as good as it can be.
That quite often leads to ‘hype’ headlines like “With this product you can sell pizza recipes to Italian mama’s” or “With this product you can sell fridges to Eskimo’s”.
I personally hate that kind of headlines. Instead, I use the main benefit of the product I’m selling. If you can, make a bold claim, but you always have to back that up in your sale copy!
That’s why I always start writing a sale letter sample by creating a list of benefits. You should do the same and your headline will be your biggest benefit and speaks directly to the person who you want to buy from you. Always remember that.
Most people mix up benefits and features. Features describe what product looks like (things you can touch or see), benefits are how users can profit from those features (feelings).
There’s no one who can explain this better than Paul Myers. Just read “Do You Know What You Need To Know?” and do yourself a big favor and sign up for his newsletter.
Test different headlines to increase sale conversion rates using split testing.
The next part in this sale letter sample is a subheading, backing up the headline. The subheading should target your audience and either introduce something that compliments the headline or expand on the headline. As with the headline, it should speak directly to your potential customers.
Body sale letter
The next part you need to include is the body of the letter. This is where you need to get the reader’s interest, make them want what you’re selling (desire), and make them think to buy it (take action).
In general, you first describe the problem (that you’re product is going to solve) and then come with the solution. Follow up with a benefit laden bullet list.
It’s often a good idea to tell a story in the body of the sales letter too, for example when describing the problem. It makes readers recognize and relate to that problem and it will awake a strong desire to have that problem solved.
Closing: Call to Action
The last part of this sale letter sample is the closing.
The main objective here is to get the reader to take action and buy what you’re selling.
Actually ask them to buy what you’re selling. Usually a closing will also include soothing any fears a reader might have about buying from you, like adding a strong guarantee. This will help the reader to take action as well. The closing always includes a signature and a couple postscripts.
Well, that’s in short your easy sale letter sample that you can use when starting out.
Remember, there’s much more to writing great sales letters than just this basic information.
There are tons of resources that can help you write a great sale letter and here are a few (to avoid info overload) for you to check out:
Michel Fortin Huge resource!
The Copywriter’s Toolkit (I use this one frequently with great success, hence I became an affiliate!)
The Gary Halbert Letter Another huge resource!
Copyblogger Very interesting content.
What do you think.
Is this sale letter sample helpful?
Write your comments below.
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