SEO practices have been distinguished between ethical and unethical, but it was not the scenario before.
Many practices that are identified as unethical today were legitimate few years ago.
Obviously, a question arises: How did these practices become unethical?
It is because of the fact that many of the people went little beyond to follow these practices and ultimately, these practices are looked down upon, in the SEO community.
Few of these practices may work and fetch a good SERP to your website, but for a very short period.
By following such practices, you are actually welcoming the risk of being penalized by the Search Engines.
So, do not be mesmerized by these practices, which are actually short sighted solution for a long term problem. Let us name few of such unethical practices —paid links, scrapping, you know and cloaking.
Despite of knowing the practices to be unethical, there are many people who make a mistake and do not stop themselves from following these practices.
Search engines are way smarter and sooner or later, these websites lose their worth and credibility in the search results.
Penalized websites suffer a huge loss. So far, this has been happening to the websites, who violated the guidelines of search engines. However, from now on, the story would be little different.
Reconsideration request to Google!
Fortunately, Google has introduced a new system to allow the companies to request for reconsideration and if the request stands valid then, those companies can rediscover their websites in the SERP results.
Before plunging deeper into the ‘reconsideration request’ system, let us discuss a bit about the scenarios, when websites are excluded from the SERP results.
Sometimes, websites have a strong idea that they have been affected unfairly by the search engines, which can be solved very easily by making use of a reconsideration request.
However, in another scenario, analysts admit that they have made use of unethical practices that have resulted in the exclusion of their website from the search results.
Introducing a reconsideration request system is like giving a second option to the brands, to undo their mistake. But, it is not a child’s play to convince Google.
Here is how, you need to make your reconsideration request:
Matt Cutts mentioned about the inclusion of the kind of information, in the reconsideration request. According to him, two of the major expectations in the reconsideration request are: the practices have been stopped and the assurance that it will not happen again.
To be more precise:
You should make a case that proves that the violation of guidelines has stopped. Let us say that you are speaking about the paid links. So, you need to make it evident that those links have been cured to a great extent, by pulling them down as much as possible.
The next reconsidering factor would be the ‘trust’ factor. You need to make the search engine believe that this kind of violation will not happen again in the future.
It is not easy, if you’re thinking it to be! Search engines will be skeptical to trust you, because it may happen that once it lifts the action taken, you may get back to the old tricks. So, you need to work out on the ideas that could be more convincing to Google and you gain back the search engine’s faith on you.
What are the details to be included in the reconsideration request?
You should include as much information as possible.
For example, if it is about the removal of link. You need to mention the detailed information about contacting the websites to remove the links.
Often it happens that companies try hard to match up with Google’s standards and they end up in taking unfavorable advice from so-called SEO experts, which results in deterioration of the quality of the websites. It becomes crucial to include these details in the reconsideration request.
Website owners may request Google to ‘disavow’ certain bad links, which Google may overlook and take action against you. If this is the case, then it becomes vital to include this info in your reconsideration request.
Responses to a Google reconsideration request
Matt Cutts mentioned that based upon the process Google carries out upon your request, there are four kind of buckets of responses that are possible.
Lets us have a glimpse at them:
- There will not be any manual action taken against your company’s website.
- Google had taken a manual action against you that have affected your SERPs, but Google has removed it based upon the review of your request.
- Google had taken a manual action against your website and still it persists because of the issues pertaining to your website.
- Google has reviewed your request, but it was not satisfying enough to lift the action. Instead, Google has got something more interesting that it wants to have a deeper look. The reason could be, you have resolved certain issues and avoided others.
Finally, Matt said that the review process would not take more than a couple of weeks, and you will be intimated about the status of your request.
However, if you do not get a response beyond the tentative period, then Matt had suggested posting something regarding the reconsideration request in the Google Webmaster Forum.
Share this post using these icons:
- Improve Your Local Citations with 8 Easy Tips
- Top 7 SEO Tips from Richard Branson
- Make Money With Online Local Business Directories
- 10 SEO Tips for E-Commerce Sites
- Why Free Traffic Generation Has Become Easier
- Search Engine Optimization How To Webinar
- A 2014 Guide to Create Content with Keyword Research
- Top Tips for Finding Keywords and Perfecting Keyword Density
- Increase Your Success Rate in the Search Engine Optimization
- Shield Privacy from Bots & Put the ‘Wall Up’ with Robots.txt