Your marketing strategy doesn’t have to be complex, but it does have to work.
Whatever it takes for you to get it to that level, you need to focus on creating a killer marketing strategy that fires on all cylinders and gets the job done.
Of course, that’s easier said than done if we are to believe the 1,000-page manuals that “make creating a marketing strategy easy,” but if it’s so easy, why can’t they just do it in four steps—we can.
It’s not that we’re bragging, it’s just that we’re going to show you how to create a killer marketing strategy in just four simple steps.
Ready? Here we go:
Create the Perfect Snapshot of Your Ideal Customer.
First things first: you need to identify who you want to reach.
This shouldn’t be a broad overview of your general customer, but rather a picture perfect snapshot of the ideal customer. If you could sit down and describe the one person that would absolutely spend their entire paycheck on your product or service no questions asked, what would they be like? Write this down—this is your target demographic.
This is who all of your content should be written and aimed for. This is the person that you have to find out everything you can about—where do they live, what social media channels are they on, what are their lateral likes?
Immortalize Your Exact Goals.
Next, you have to know what you want out of your business.
If there are more concerned parties, they need to be consulted as well. What are the exact goals here?
Set bottom lines and profit targets that you want to reach. Do you want to move 1 million units by December 21st and another half million by April 15th? Write that down.
These have to be specific as possible with numbers, dates, prices, ROIs, etc., and have to all be measurable through analytics and metrics. Then, you have to verbalize them publicly and write them down—put them in the meeting room in a frame. This will keep you accountable to the goals and make sure everyone knows the plan, is invested in it and is working towards it with every decision they make.
Connect the Dots through Target Channels.
After you have your target audience and your goals, you need to identify the channels through which they can be reached.
Your goals will not be met unless you are reaching out to your qualified leads, so get to know where they are. A great way to do this is competition research and analysis.
It stands to logic that if a company is doing the same thing as you, it’s likely you have the same—or very similar—ideal customer. Find out where their ideal customers are and then get your business into those channels. The more roads you have coming back to your business and website, the more traffic you’ll get and the higher the conversion rate will be.
But if you fail to connect those dots, you’ll have nothing but a bunch of…dots.
Set Forth a Tactical Game Plan for Execution.
Once you’ve identified the channels you are going to reach through, it’s time to figure out how you are going to execute on each one.
Are you going to blog on your site and then share it through social media sites? Are you going to create a Tumblr or Pinterest with pictures and links that lead back to your site? Article marketing? Email campaigns? Direct mail? Cold calling? PPC ads? Organic search?
What are the exact execution tactics that you are going to pull the trigger on moving forward?
Recap of the Perfect Marketing Strategy Made Simple
As you can see, it really isn’t that difficult to set your marketing strategy into motion, though it might be a bit more difficult to actualize.
The key here is to take it one step at a time and everything will work out fine. As long as you follow the above four steps, your marketing strategy will address all of the major issues that need to be addressed without over-complicating things.
Set your budget and be sure to stick with it. Also, the overall success of your marketing strategy will not only depend on all of your planning, but also on your ability to remain flexible because every marketing strategy undergoes changes and hits snags—it’s how you react to them that will be the true test of your marketing strategy.
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