Comments on: Your Online Marketing Funnel

By: Software Outsourcing Company

Software Outsourcing Company — Wed, 15 Oct 2008 14:51:17 +0000

For me, the search content networks are one of the biggest secrets in online marketing with search engines such as Google generating over a third of their revenue from the network, but some advertisers not realising their ads are being displayed beyond search engines and so not served for this purpose.

Google is the innovator and offers options for different formats of ad units including text ads, display ads, streamed videos and now even cost per action as part of its pay per action scheme.

By: Bill

Bill — Sat, 11 Oct 2008 21:13:46 +0000

Thank you for the informative post on funneling clients. I’m new to the industry (as you can see by my very green learn the stock market site. I really enjoyed your Paetro Principle artice – as a process engineer I’ve been touting the principle for years – mostly with blank stares. Then I go and try to build a site with the concept of just add more pages and get more traffic. That’s a recipe for diminishing returns with equal effort.

Thank you for sharing your knowledge I look forward to digging into your archives,

Bill

By: Surrey SEO

Surrey SEO — Sat, 11 Oct 2008 16:07:19 +0000

Thanks very much for the post and putting into words what I’ve been trying to do – I just didn’t know it! Like other have said, I am looking for repeat business and opportunities to cross sell, but it’s easier said than done when you are starting out!

Thanks

Mark

By: Engago Team

Engago Team — Thu, 09 Oct 2008 08:35:54 +0000

Reach your potential customers early in their buying cycle: when they visit your website.
However qualify these visitors by examining the pages visited, the number of returning visits and the number of unique visitors from a single company.
Then add them to your funnel by cold calling on warm companies.

During their ‘stay’ in the funnel you can examine their further visits by their reactions upon your communications.

By: Lunarpages Hosting

Lunarpages Hosting — Fri, 03 Oct 2008 00:38:46 +0000

Hi Case, had been lurking around for a while and finally coming out from the dark to comment.

You’re right on spot when you recommend cross selling – especially for Internet business. And one of my favorite websites who do cross selling – THE best cross selling move online, is Amazon. Remember the magic link: “people who bought this also bought this”?

~ Best Regards, Jerry

By: William

William — Thu, 02 Oct 2008 19:29:30 +0000

This is a great post!

I don’t think that one product is never enough to turn visitors into potential customers.

Your advise makes a lot of sense. Thanks for all the info!

By: Dwayne from Probably Sucks Blog

Dwayne from Probably Sucks Blog — Thu, 02 Oct 2008 02:36:00 +0000

These are some helpful tips. Whilst I am new to this sort of thing, I think you managed to simplify the process well.

I am aware that it is not easy, not even for the experts out there.

By: Utah Seo

Utah Seo — Wed, 01 Oct 2008 21:40:13 +0000

Repeat customers are obviously the goal as that builds residual income and that is the ultimate goal. The picture above does describe a excellent principle.

By: Troy

Troy — Wed, 01 Oct 2008 18:07:23 +0000

This was a fanstasic post on how the funnel process should actually work. The only thing I think that is valid to add in this is that its the type and quality of your follow ups during this process which helps to build that relationship.

Some people simply interpret this funnel idea as a means of throw more people into funnel = more money, but rather if you provide solid valuable content as opposed to sales pitch after sales pitch the people inside the funnel will be more responsive to your proposals.

It’s not the size of the list that counts but the quality. That quality is built only by building solid relationships with those people inside your funnel a list of 200 quality people can easily out perform a list of much greater size.

By: john

john — Tue, 30 Sep 2008 15:13:49 +0000

Hi
i tried to follow the method today and am still in the way to update the recod but the success of the system is evident and one can safely say that it works more then seventy five percent of time.
Regards.

By: The Marketing Funnel

The Marketing Funnel — Tue, 30 Sep 2008 13:07:53 +0000

What I would say is that it helps to have more than one front-end product. Customers have slightly different preferences so catering to these at an early stage will help to move people down the funnel quicker. The recurring income part is good advice though – the internet offers the prospect of automation so as many businesses as possible should look to build a recurring element into their online business.

By: SoLinkable

SoLinkable — Tue, 30 Sep 2008 02:58:16 +0000

Whew… after reading this I really realize how much I have to learn about marketing. I always kind of knew a little about the 80/20 rule… though never in this kind of depth. Alright, one down, onto the next article. Thanks for the info!

By: Affiliate Marketing Tips

Affiliate Marketing Tips — Mon, 29 Sep 2008 22:11:08 +0000

I started a terrible website not long ago and quickly learned that to succeed on line, one needs to treat their website or blog as business and develop a well thought business plan.

I have been following your articles – Case, So far this too is as informative with concrete information like the rest of your articles

By: SEO Consultant

SEO Consultant — Mon, 29 Sep 2008 14:09:09 +0000

@Stevens
Yes. One product is never enough to convert visitors into potential customers. You need a range of products for them to choose from. My advice is to pro-active and engage your leads steadily.
Rif Chia

By: John

John — Sun, 28 Sep 2008 14:39:03 +0000

Hi
This idea of gradual level customer is very understandable. and i have a feeling that this is the natural approch many a times the customers do jump between these levels depending upon their spending decisions. so its not a one way thing but i feel that for a unerstanding of the whole its a nice approch
thanks and keep up the good work