I frequently get questions about building one-way links and I see them posted on all kind of forums. Many people don’t know how to do that or, if they do, they often find it too time-consuming and complex.
That’s true. Building great one-way links to your website or blog IS time-consuming and boring, but there’s a great solution for that which I will show you below.
Before going into that, let’s talk about how to create high quality one-way links. Now, I’m not a specialist in link building, nor am I a search engine ranking optimizer. I just follow common rules and that’s what I talk about in this post.
If you want the juicy details of building one-way quality links, do a search on your favorite engine and tons of expert sites will come up.
Why you want one-way incoming links?
Getting other sites link to yours will improve the importance of your site for search engines and they use that in some way to rank sites. The more incoming (inbound) quality links you have, the more important your site must be (apart from exceptions).
So, if you want your site to get listed well in search engines, you should really attempt to get quality inbound links to it.
Photo Credit: Marcin Wichary
What is a quality link?
But what is a quality inbound link? Several factors play a role here.
Like the authority (importance) of the site linking to you. The more authority the linking site has, the more valuable the link is.
The anchor text used in the link (the text part of the link) is another one. You want that to be the main keyword used on the page the link refers to, which should not always be your home page. Also, the anchor text should vary a bit every now and then.
Like anchor text, the IP addresses from the inbound links need to vary. That is, coming from different sites on different servers. Too many from one puts you at risk, so you have to spread your one-way links.
Another factor is the relevancy of the site linking to you. Any link is better than no link at all, but the best ones for this site are links from other Internet marketing sites, because they are more relevant.
How to get links to your site.
You can get lots of external links coming to your site by submitting your site and pages to all kind of directories and social networking sites.
Of course you can pay for them, but I wouldn’t recommend this since search engines, specifically Google, don’t like this artificial way of linking.
Or you could ask for links, which is what most website owners do and find time-consuming and complex.
There’s ‘link-bait’. That’s when you create content that website owners WANT to link to.
And of course you can submit articles to directories with a link to your pages at the bottom.
Or post valuable comments on blogs. Most of them allow you to include a link to your site and that’s another one-way back link. Note that most blog comments use the ‘nofollow’ attribute, meaning that no link juice is transferred in Google, but other search engines do.
A common error lots of people make is to have external links link back to their home page only. Quite often using the same anchor text over and over again. That’s not good. Because you heavily rely on your internal linking structure to pass link juice and if that structure isn’t good or gets broken, you’re out of (search engine) traffic.
Instead, you should use deep links to pages buried inside your website. Obviously you chose the ones with the best content, leading visitors into your monetization process, whatever that may be.
And the very best anchor text for deep links should contain the main keyword that is used on the landing page.
There are many tools to check your inbound links and anchor texts.
Here’s one Daniel Scocco just discovered: Backlink Analyzer Tool.
If you’re using Firefox, install SearchStatus. It shows backward links along with a lot of other things.
…yes, you can get one-way quality links to your site.
Let me know what you think about it.
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