Every website owner wants to be on top of Google and stay there. Yet there are only 10 places at the top for each keyword or keyphrase. So how do you get there and, more importantly, how to stay there.
Ryan Tomlinson of Business Web Presence Optimization Strategies has a few tips in today’s guest post. They may sound obvious, but are very important. And I’ll add a great content optimization tip for everyone using WordPress.
Staying on top of Google
It has always been a challenge for SEO experts to stay on top of Google and their ever-changing algorithm. Long gone are the days of adding keywords and backlinks to quickly get on top of search engine results.
In a recent Google court case about Google’s business practices Eric Schmidt released some shocking inside information to Google’s algorithm. Google uses both human review and internal analysis to develop what amounted to more than 500 algorithmic changes in 2010.
If that was not enough Google had made 13,311 precision evaluations. Google tested every evaluation to on a real human panel that included 8000 side by side experiments and 2,800 click evaluations. After human testing concluded, Google implemented 516 new changes.
As an SEO expert I have always known Google had been tweaking their algorithm but would have never guessed it was to this extent. This breaking news, interesting as it maybe has not helped SEO strategies. It is still anyone’s guess to how many variables Google looks at with their algorithm. Many experts on the subject estimate there are at least 1200 algorithm aspects Google checks.
We will never know what Google looks for in a site to rank well, we can only assume and make educated guesses by testing and reading in between the lines of Google press releases.
Photo Credit: skyseeker
My first tip to new webmasters looking to increase their sites SEO value is to signup to Google Webmaster tools. They will give you every error that the Google bot has had when crawling your site. Fix them!
Once your site is cleared by Google Webmaster tools you can then go on to other SEO strategies. When my clients ask how to increase their SEO I always suggest optimizing their content first.
Content is the key to success online. You want to have your sites content be relative to the topic and it is a great SEO technique to have keyword density. Keyword density is the practice of adding keywords into your site in main headings, titles and within content. The more keywords you have in your site the better you chances will be for ranking high for those key terms.
Don’t go overboard, there is a fine line from being creative and being spammy.
Once you have optimized content you could move on to link building. Links symbolize trust, the more links you have directed to you site the more authority Google gives your site and pushes your site closer to the top in search results.
The above is just a few beginner strategies to SEO. You can find many more strategies from beginner to advanced within this website.
In addition to Ryan’s advice, I want to tell you about a great WordPress plugin that I use in order to optimize my content. It’s called WordPress SEO and it written by fellow countryman Yoast ‘the Falcon’.
I could give a description here, but you’d better read the one Yoast created: Content SEO made easier.
Please note, that I also use the breadcrumb that comes with this plugin. It’s serves the readers convenience, but as an extra it mentions my main keyword again! 🙂
So, how do you stay on top of Google?
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