Getting on Top of Google and Staying There

Every website owner wants to be on top of Google and stay there. Yet there are only 10 places at the top for each keyword or keyphrase. So how do you get there and, more importantly, how to stay there.

Ryan Tomlinson of Business Web Presence Optimization Strategies has a few tips in today’s guest post. They may sound obvious, but are very important. And I’ll add a great content optimization tip for everyone using WordPress.

Here goes.
Enjoy!

Staying on top of Google

It has always been a challenge for SEO experts to stay on top of Google and their ever-changing algorithm. Long gone are the days of adding keywords and backlinks to quickly get on top of search engine results.

In a recent Google court case about Google’s business practices Eric Schmidt released some shocking inside information to Google’s algorithm. Google uses both human review and internal analysis to develop what amounted to more than 500 algorithmic changes in 2010.

If that was not enough Google had made 13,311 precision evaluations. Google tested every evaluation to on a real human panel that included 8000 side by side experiments and 2,800 click evaluations. After human testing concluded, Google implemented 516 new changes.

As an SEO expert I have always known Google had been tweaking their algorithm but would have never guessed it was to this extent. This breaking news, interesting as it maybe has not helped SEO strategies. It is still anyone’s guess to how many variables Google looks at with their algorithm. Many experts on the subject estimate there are at least 1200 algorithm aspects Google checks.

We will never know what Google looks for in a site to rank well, we can only assume and make educated guesses by testing and reading in between the lines of Google press releases.

on top of Google
Photo Credit: skyseeker

My first tip to new webmasters looking to increase their sites SEO value is to signup to Google Webmaster tools. They will give you every error that the Google bot has had when crawling your site. Fix them!

Once your site is cleared by Google Webmaster tools you can then go on to other SEO strategies. When my clients ask how to increase their SEO I always suggest optimizing their content first.

Content is the key to success online. You want to have your sites content be relative to the topic and it is a great SEO technique to have keyword density. Keyword density is the practice of adding keywords into your site in main headings, titles and within content. The more keywords you have in your site the better you chances will be for ranking high for those key terms.
Don’t go overboard, there is a fine line from being creative and being spammy.

Once you have optimized content you could move on to link building. Links symbolize trust, the more links you have directed to you site the more authority Google gives your site and pushes your site closer to the top in search results.

The above is just a few beginner strategies to SEO. You can find many more strategies from beginner to advanced within this website.

Written by Ryan Tomlinson, an SEO expert and consultant. You can find more articles on SEO on my Web Presence Optimization site.

In addition to Ryan’s advice, I want to tell you about a great WordPress plugin that I use in order to optimize my content. It’s called WordPress SEO and it written by fellow countryman Yoast ‘the Falcon’.
I could give a description here, but you’d better read the one Yoast created: Content SEO made easier.
Please note, that I also use the breadcrumb that comes with this plugin. It’s serves the readers convenience, but as an extra it mentions my main keyword again! 🙂

So, how do you stay on top of Google?
Post your comments and experiences below.




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9 thoughts on “Getting on Top of Google and Staying There

  1. Rod Fewer says:

    Great post Ryan. I agree that having great content is very important, but when it comes to keywords, I have never been able to figure out what is too much or too little. What’s good for your site one day, may not be good the next…at least as far as Google is concerned. It’s a never ending battle just to remain visible.

    • Kevin Aquilina says:

      Hi Rod, I would like to point out that I have been finding that less keywords are far better than too many similar keywords.
      I am currently building sites manually, page by page and I do sometimes use the WordPress platform with one target in mind.

      The target is simple yet very effective.
      ONLY target one keyword for a page, this includes everything from the Title, description and keyword.
      Using keyword variations is even better. You can easily find keyword variations through a quick search through the “Google Keyword External Tool” and spotting them manually.

      I have learned something very important and that is: “The Search Engines valuate each page of your site independently.”

      Example if your site is: MyDomain.Com
      and your sub page is: MyDomain.Com/MySubPage

      The Search Engines (S.E.) will target your main page for the keyword [my domain] and will target your second page for the keyword [my sub page].

      So with that in mind we can simplify things even further:
      For your URL: MyDomain.com you should preferably target the keyword [my domain] — starting by choosing an available keyword/s as a domain like here [my domain].
      Use the same keyword in your title once. This can be be singular or plural, and keyword variations work well too.
      Only target one keyword [my domain] and use the keyword in your description ONLY once.
      You will be OK if you use a keyword variation together with your keyword in the description, but avoid repeating the same keyword or keyword variation.
      For the article, use the main keyword once, preferably in the first two sentences. Do NOT use the keyword, or even keyword variation more than once in the first paragraph to be safe of key-word stuffing.
      Do the same in the ending paragraph. Use a good balance of keyword and keyword variations in the rest (main body) of your article.

      This way you will be safe from SEO over-optimization and keyword stuffing. some SEO experts say you can go further in optimization without being penalized by Google and the other main S.E. but I like to use the practical theory of “Better Safe Than Sorry.” This way you will not have to tweak you meta tags and pages with every algorithm change or update the S.E. make.

      Hope this helps you. Credit must be given to Adam Short of Niche Profit Classroom, who thaught me such good SEO practices.

  2. Matt says:

    I have only been working on SEO since I started my recent blog/website back in February and I have steadily been learning more and more and finding sites like yours to get more info. I have been using webmaster tools since the start but only learned of the links needed and analyzing my competitions links in the last 6 weeks. I am finding it quite slow going but hoping the rewards will be worth it.

  3. Bonnie says:

    I’m glad you emphasize the importance of great content (many SEO’s don’t think about this). The content must appeal to the human visitor, not just the search engine spiders. Getting a high ranking is worthless if none of your visitors like what they see when they arrive at your site. So my advice is to write the content like you would talk to someone about what you do. If you wouldn’t use a keyword when talking to someone in person, don’t use it in the sentence on your site. Otherwise, it looks spammy and dumb.

  4. Kevin Aquilina says:

    I fully agree with you on keeping your articles clear, concise and to the point, while also putting yourself in your audience’s position.

    The whole point of High Quality Online Marketing, in whatever niche is to give value FIRST before expecting a sale.

    Unfortunately many people are taught to market the wrong and unethical way.
    This is why many people browsing online end up in a point where they only connect online to interact in a “closed loop” — FaceBook.
    In fact on FB there is even a movement I have seen recently called “I Hate Adverts.”

    In my opinion this has all to do with bad advertising which ends up frustrating the end-user, instead of helping them find their solution.

  5. Tevin says:

    Yes I agree with you. Every one wants to be in top 10 results in Google that is why I am on your post. This article is interesting but more important it is very informative as you give many figures about the new implements that Google made. The point I want to add as I am completely agree with you, Content is King. So, the more you write unique article, your chances to get better ranking increases. When you write articles your purpose should be writing for both humans and search engines. For human make your article more informative and for search engines add keywords. Also keep in mind to maintain proper keyword density.

  6. Jane says:

    Ranking highly in just “organic” search engine results is vitally important. But the new kid on the block is getting your Local listing placed.

    Most searches now pull Local listings on top of organic results, meaning this is what people see first. This makes having a listing on Google Places crucial.

  7. Ara Haddadian says:

    I used to have a .info domain. After hiring several SEO marketing experts to improve my page rank on Google I noticed that my page rank had changed for Bing and Yahoo to be on the first page but not for Google. I had always suspected that my domain may be an issue so I researched into it. Although most articles I found dismissed the idea that a .info was ranked differently by Google my experience was telling me otherwise. I decided to take a huge chance and to switch my domain over to a .com instead. The strategy worked within 10 days I moved from a Google page rank of mid 60’s to the top 10.
    http://www.arahcpa.com

  8. Danny Sipovic says:

    Today everyone are SEO experts. No one of Google employees don’t know how the algorithm works. Algorith cahnges very often about 256 changes per year. The best way is original content, updating your website with new fresh information, and off course back-linking.
    Here is a few useful tips. Basic tips but this is essence for link campaign and SEO.

    http://www.popwebdesign.net/link_campaign.html

    Thank you for good post again.

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