Do offline marketing tactics still work?
Or do they belong to the past now that everyone is on the Net? Is it still worth to use offline marketing tactics these days?
Those questions are answered in today’s guest post by Francis Santos, writer for Benchmark Email.
Francis still has a few strong recommendations.
Listen up and enjoy!
What are current offline marketing tactics that are still thriving?
The internet has literally changed the way brands market to consumers and how consumers shop for the products and services they desire.
Online marketing certainly has its advantages, including cost effectiveness, flexibility, and reach that is virtually unlimited. With that said, brands should not put so much of their focus on web-based methods that they totally forget about the old school techniques that worked in the past.
In fact, there are still quite a few offline marketing tactics that continue to flourish to this day.
On the web, users encounter ads on web pages, social networks, and even in their search results. The options continue to be similarly diverse out in the real world.
And while it gets expensive, advertising through traditional channels can still be extremely effective. TV channels, radio stations, and even newspapers have large enough audiences to attract marketers looking to drum up awareness and sales.
Believe it or not, but several businesses actually prefer traditional advertising outlets, despite all the advantages to be had by leveraging the internet. Others are enjoying the best of an integrated world by mixing methods from both in a single wrap.
Photo Credit: Brett Jordan
The huge marketing potential in sites like LinkedIn, Twitter, and Pinterest proves just how powerful networking really is. Be that as it may, the art of networking has been a phenomenal tactic long before social media came around. What gives this method an edge over others is no doubt the personal, and often face-to-face aspect that comes into play. When you are out at a convention, trade show, or fundraiser, you have the opportunity to make a great impression by literally selling yourself to prospects and potential partners. A marketer who excels at networking offline stands to benefit tremendously the next tactic on our list …
Word of Mouth
This is one marketing tactic that is probably as effective offline as it is online. Brands have been using word of mouth for decades, and this is a trend that will continue for several more generations. Sure, it’s old fashion, but it works wonders. Why? Because people are much more likely to trust the word of their peers than some company pushing their product or service. Over the years, this technique has been highly effective at promoting everything from cars and shoes to restaurants and motion pictures. Word of mouth marketing costs a brand little to nothing, but delivers huge rewards.
Leveraging the Best of Both Worlds
The internet has had a huge impact on marketing culture, but despite all the claims, has not rendered older tactics completely obsolete. There are still plenty of things brands can do offline to make an impact. Like many businesses, you may find that a healthy balance of both approaches is the best bet for your overall marketing strategy.
What do you think?
Do these offline marketing tips still work?
Post your comments below.
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