Myspace has recently undergone a complete redesign, thanks to new ownership and recent backing by Justin Timberlake.
Quoting an article in AdAge.com,
“Bloomberg Businessweek tech columnist Ben Kunz tweeted: ‘If you haven’t seen the new Myspace redesign, you’re missing something. It makes FB look like MS-DOS.’”
While the site looks snazzier than ever, the question remains, is it worth joining again? If you are a digital marketer, we would argue “yes” for only a couple of reasons.
An opportunity for search engine optimization is still one of the primary reasons to join Myspace again as a business. According to ProCon.org, Myspace still ranks high among social media sites as far as traffic is concerned:
“Twitter, the second largest social networking site, had an estimated …500 million worldwide users (as of Sep. 28, 2012). Pinterest is the third largest social network with 23 million unique visitors in July 2012, followed by LinkedIn, Tagged, Google+, and Myspace.”
That means that it is still highly optimized compared to other social media sites, so creating a business or personal profile on Myspace will help in particular for those looking to improve their online reputation.
If you have negative articles or reviews that are highly search engine optimized, a profile on Myspace will help to suppress these links one more link deeper, and hopefully off of the first page of search results, which most do not click past anyway.
If your business is engaged in the entertainment industry in any way, shape or form, then we would all the more encourage you to join Myspace again, as entertainment is the primary focus of the site.
The good: Myspace still gets quite a bit of traffic and is highly search engine optimized.
Additionally, if you are trying to target a teenage demographic, USNews.com argues that
“some of the most voracious consumers of new music, teenagers, have likely never used Myspace and therefore may be more likely to adopt it, free of the notion that the site is a Facebook also-ran.”
Once the site starts running ads again, which it inevitably will, this will likely be a great avenue through which to appeal the teenage demographic. Creating a presence there now by creating a profile page is a good first step if this is your target demographic–just having them know you are there (by linking from your website to the social media page) will give you a hip-factor for starters.
The ‘eh’: Myspace really doesn’t have anything new or interesting to offer that you can’t find elsewhere, except for SEO benefits.
Photo Credit: itulu26
So you’ve heard the reasons why we think it’s a good idea to check the box and have a profile on the new Myspace. But here are a few reasons why it’s not really any more compelling now, outside of its snazzy design.
It’s like Pandora. If you are a fan of Pandora, this is essentially what the new Myspace has become. You can search by your favorite artist and click to hear streaming music in the genre of that artist.
It’s like Pinterest. Well, sort of. Comments are arranged in a manner somewhat like that of Pinterest. And photos are massively big and of greater importance on Myspace, as they are on Pinterest.
It’s like Facebook. Just like you used to be able to publish comments and feedback on your Myspace profile, you still can, but in a Pinterest-like format that can be a bit confusing to follow.
It slides from left to right rather than up and down. Not so intuitive and slightly annoying for those of us who are just plain used to the up-and-down scrolling method most sites employ.
Myspace really just seems to be attempting to accomplish in one social media site what disparate social media sites are doing–and it doesn’t do it well enough to make it a destination at which people will likely spend time except to discover and hear music (which is generally why most people went to it in the first place). It certainly won’t replace or compete with Facebook, the giant of all social media sites.
But if you are looking to help improve your online reputation by creating one more positive link that is optimized in search engine results (which every business should do because you never know when a negative review could pop up), then it absolutely makes sense. And it looks like it’s going to be a great place to spend ad dollars in the future if your target demographic is teenagers.
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