Mobile marketing is gaining attention of many marketers.
It’s getting more and more popular these days.
But would you do mobile marketing?
And maybe give up Internet marketing?
In fact, how does mobile marketing compare to Internet marketing?
Natasha Mesty has some answers and that’s why I publish her guest post today.
Photo Credit: futureatlas.com
Over the years the advancement in the technology has boosted and benefited the field of marketing.
Now, you’ve got a trillion ways to effectively market an idea, product, or a service. It’s not just about the television, newspaper and radio ads any more. A number of different mediums have been added to the list of available mediums, and these new ones are proven to be very effective for promotional purposes.
First it was Internet, and now it is the mobile marketing, which is getting the attention of businesses, and some marketing professionals believe that mobile marketing will soon take over the internet marketing because of a constant growth in the number of users who are surfing the web from their smart phones.
Everybody is entitled to their own opinion; however there are some factors that suggest that mobile marketing is not going to be as effective as web marketing as far as ROI (return on investment) is concerned.
Let’s take a look at some of these factors …
The characteristics and the features available for the marketers are very limited, especially when we compare them to the various mediums and tools available to the web marketers.
For example, the interface in many instances is very limited and quite often, the operating systems on smart phones do not support browsers. This limitation can lead to a problem where the user will not be able to see or access some features.
Whenever a customer tries to look into the details of the product or service you are looking to promote, they need to have a wider screen and a joystick, which might not be available in the customers’ sets.
These limitations can also create problems for the developers and designers, because the viewing size for every user varies and so do the browser, and the operating system.
Remember, many people think of mobile phones as a private device, and not many users will appreciate the idea of having to deal with lots of advertisements while surging the internet.
Also remember that many users will get on to the internet in search of some quick information, in such cases getting ads on a mobile phone may turn out to be a little too irritating for the consumers, in fact it will create a negative impact instead of fulfilling the purposes of promotion.
Despite of an amazing momentum of progress, both in terms of devices and the operating software, the internet surfing is not very convenient for the users, especially when we compare the surfing on mobile phones with internet surfing on computers or laptops.
When we compare all of these limitations and restrictions with conventional Internet marketing, we can see that the marketing professionals don’t have to worry that much about the interface and the operating systems requirements.
The ever increasing popularity of social networks has made Internet marketing even more favorable. It is quite a far fetched idea to suggest that people who access internet through their mobile phones will supersede those who are logging in from their computers or laptops.
We can safely assume that even though mobile marketing will continue to grow little by little, it is not going to take the place of conventional internet marketing anytime soon.
Natasha Mesty writes for Extreme Sports Trader, which is offering flip flops at amazing rates.
So far Natasha’s guest post.
What’s your take on mobile marketing?
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