Is Your Marketing System: Ready? FIRE! Aim

Over the years, I have found many Internet marketers don’t use an adequate marketing system.
I want to undertake an attempt to change that.

That’s why I’m going to publish a series of post concerning a marketing funnel system that anyone can use. All it requires is ACTION!

Here’s my first post called…

The Ready? FIRE! Aim Marketing System

Ready? Fire! Aim.
Photo Credit: leeroy09481

Back in the times when I started my career in automation, one of the first things I learned was to make a planning for everything I did.

Such a planning wasn’t just an estimate of time.
I was forced to break down every job into tasks and sub tasks and I had to plan every single one of them. The total job planning simply was a tally of all the detailed plans.

At first I really hated that and I think every human being does so by nature. Geeeezzz, all I wanted was to do my own thing. Create great software programs and build nice automated systems using my programming skills.

But it got even worse, because one of the sub tasks that always was included in the planning was testing. Based on the specifications, we were obliged to create a representative test set of all possible situations that could occur and that should be adequately dealt with by the programs we wrote.

Boring, dull, dreary, tedious!

But there was a reason for doing this.
You see, I worked for a software house and my colleagues and I were sent out to customers to develop automated systems that their employees couldn’t do or didn’t have time for.

Hourly rates were sky high and customers expected nothing but the very best from us. Top quality delivered at high speed.

And that’s what we did. Very successfully.
We closely kept ourselves to our standards and methods. One of which was, that we allowed ourselves only two test runs! Then the system had to work according specifications. We almost always succeeded in doing so, leaving our customers with their jaw on the floor.

Because their system almost always consisted of: Ready? Fire! Aim. Repeat!

Thanks to all the standard methods we used and thanks to a detailed planning system we were able to outperform anyone. Thus we were able to always beat our competitors. Just by delivering our products in time and fully operational, which was the reason behind these high hourly rates.

But it wasn’t exactly my natural behavior. I had to learn to apply it. Heck, during my three months education period, they FORCED me to apply it. Being kind of rebellious, I didn’t always accept that. Just because I didn’t see the need to do so.

It was only in hindsight that my colleagues and I could appreciate the consequent use of standard methods ans systems.

Because we were simply better than anyone else, reason why we…
earned much more than anyone else!

In my further life, I’ve always used this systematic approach in everything I undertook. So when I started my ventures on the Net, the first thing I learned were the standard methods, strategies and marketing systems used by some of the top marketing insiders.

I learned from people who’ve used these methods to allow themselves a very comfortable lifestyle. In short, I learned from doers.

And by modeling and adapting the most successful marketing systems they’ve used, I’ve been able to build my own. And that’s what I’m going to show you.

An overall marketing system you can use and I’ll show you how this marketing funnel will benefit you once you set it all up.

So, that being said, let’s dive into the core concepts in the next issue, when I will discuss why you absolutely NEED a smoothly running and ingenious marketing system.

Note: For this series I used information provided by my good friend John Ritskowitz. John is an outstanding copywriter and an expert in direct and online marketing. You should check out his Copywriter’s Toolkit.

So, do you use the Ready? Fire! Aim method?
Or are you using another marketing system?
Post your comments below.

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2 thoughts on “Is Your Marketing System: Ready? FIRE! Aim

  1. John Ritskowitz says:

    Great post, Case.

    I used to throw things out there to see what stuck, and once I started actually planning what it was I wanted to accomplish, I started seeing great things and, you know, actually getting the results I desired!



  2. Case Stevens says:

    Thanks John.
    I did put your copy to good use as you can see. It was too valuable to be left on my hard disk, so I created a series of posts, adjusted to my own situation.

    Lasse: sounds interesting, will check it out. Thanks for the recommendation. 🙂

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