Why A Marketing System?
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When you build your (online) business, people aren’t visiting it automatically lead by some invisible force. You have to tell them exactly what you can mean for them. In other words, you have to promote and advertise.
You need a methodical and systematic approach to bring in new customers and sell to the active existing ones.
You also must have some process to reactivate previous clients.
On top of that, you do want to test different strategies and tactics to discover the ones that are the most profitable for you and your business.
There’s an abundance of marketing advice available on the Net – some of it really good, a lot of it (very) bad, several that works for some businesses, but not for others. Very often, the only way is to try them out yourself to know for sure.
You certainly want to examine the methods that have the highest odds of success.
You try article marketing, you advertise in ezines, set up profiles and pages in (too) many social network sites, you’re floored by the next product launch promising you the world, you study copywriting, give email marketing a try or discover the world of joint ventures and try to land a few.
You also study some winning sales letters and implement the best elements in your own efforts.
You network with your peers, hoping to harvest some outstanding ideas to try out as the next project.
To put it briefly, you may be everywhere, testing new as well as time-tested methods.
Keeping (and knowing why, which is even more powerful) what works and tossing away what doesn’t.
Given enough time and money – because it actually is a numbers game and nothing else – eventually you will discover the best working methods for your business.
The question is…
…can you really afford it to burn through all that money and a lot of that time before you get there?
Let me give you an example.
Long time ago I used to go on holidays in the Alps and on one occasion my companions and I wanted to take a hike in the mountains. Our hotel hostess – a very nice, advanced aged woman – volunteered to be our guide. When she was off duty, we took a firm hike to the top of the mountain the hotel was on.
When we started our -two and a half hour- walk towards a refuge hut, we were running uphill and found her pace dreadfully slow. But soon we got very tired. We stopped to look back and saw our guide approach from a distance. We took a little rest.
Then, before she could catch up with us, we started climbing again. This time at a slower pace. But soon our calfs and shins started to hurt, so we stopped and looked back to see how far our host was behind. We took another little rest.
And again, before she could catch up, we were on the road again. This time walking backwards, so we wouldn’t feel the pain in our lower legs. And it wasn’t for long before our thighs started to ache. Shall we take another rest? This time a bit longer, so we could recuperate? Great idea.
We then joined our trusted hostess and guide as she caught up with us. So, how to walk now? Following her pace? Made sense by now. Yes, let’s do that.
But soon it appeared that we were completely worn-out because of our unsystematic methods that weren’t suited to make that two and a half hike uphill.
We tried running, walking, walking backwards, strolling, resting and it only led to frustration not being able to follow our guide for the last hour.
She was out of our sight soon and arrived in the hut first, where she started to prepare a nice meal for us.
That analogy can be applied to your business as well. And that’s exactly what we will look at in the next issue.
To be continued.
Meanwhile you can post your comments below.
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Certainly systematical web site marketing campaign will pay off in the long run. This is not so simple as what works for one web site may not work for another.
I can exactly relate to the analogy you have just written. No matter what they say, you will always discover your own ropes in your business. Their advices remain your exemplar though.
Yes a marketing system is very important! You need to know what works and how to implement the tactics before you will get a significant amount of traffic.
Btw… I loved the hiking story!
You know this was a complete wake up call for me. I have fallen into that trap of finding all the hottest new marketing techniques online and not concentrating on what works for me. Like you said some are good and most are bad. I 100% agree with you.
Thanks for bring me back to reality.
Matt Belock
Thanks for the advise I’ll take it on board. I,m still at the running stage I think but will take the pace down.
Cheers
Pad
Different things work for different people and programs. The key is developing a system that brings in a return and that you can offer others in the same market to help them do well.
I find many online “systems” to really be downline builders, but I admit…I make money with them if they are something I like.That’s the other key..passion about your own program and or product and the willingness to help others find your passion too.
I lover your posts!!
well .. thanks for this informative post .. in my opinion marketing is one kind of advertisement. In this case people have use their many different techniques to impress their client.
I think the key as you alluded is that most of us have become more of an instant gratifying generation.
We most often than not want our stuff done today and now, the sooner the better.
That is why most of us would rather buy a product or service promising a short cut and an easy way to accomplish our goal. What we most often forget is to realize that for 99.9% of most people success comes the hard way thorough smart hard work.
This is a really nice write up especially the way you narrated the story where the host lady took the lead.
Life works more or less the same way. What she had was a plan and that is what you guys might have missed.
Without planing in your life, online ventures or anything else I guess you can’t go far or atleast you’ll end up wasting alot of time experimenting.
Cheers
I used to follow blindly in new SEO techniques years back and always ended up accomplishing nothing great. Basics are always there for a reason, for one to get his or her base ready before moving on to learn more. There are indeed no shortcuts to success and in business, we need a well planned strategy to constantly create a win-win situation. – Rif Chia
That’s me what you describe at the beginning of the article. Running around like a headless chuck, trying something new and then give up after a week when it doesn’t bring in the results.
I find it challenging to find good advice about internet marketing on the internet, as it is flooded with sites that try to sell you the same stuff over and over again.
I’ll come back for the next part of the post.
Marianne said very well: “Different things work for different people and programs”. There is no such thing as a standard formula for success. The success is just a sum of good decisions taken at the right place and time. The marketing system helps you to do that.
for your own opinion what is the best advertising procedure to hit your targeted traffic? is there any details to do it? your help is greatly appreciated. thanks.
Marketing is really a important part of every online business. There are various approaches regarding this but every approach is not in the right direction.
I am also working on my strategy and i hope that it will work for me.
Marketing is not as simple as many may lead you to believe. In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services.
When i first started online, i got traffic simply by having a web site with large and clear images, them there days are long gone.
If you don’t have a systematic way or method of gaining traffic, then your wasting your time, you have to build reputation, be parts of communities, have different sources of links and build your online brand, have a great site for your sector that people book mark, but most of all in these times of recession keep promoting every day in what every way works for you, don’t spend your days stressing over your rankings it’s not worth it
Most of the marketing systems I find online are geared towards websites that sell a product or service. I don’t find a lot of good info on how to market an informational blog that doesn’t involve affiliate website or downlines (I’m just not into that.) I find most of the marketing advice I receive too complex, full of jargon, and impractical.
The thing I remembered from my many walks in the alps when I was a child, was that going down ofter was much more tiring than going up… sometimes with marketing you need to take the oppostite direction.
Marketing System is an important part of any system. The purpose is why having the marketing system that closes prospects automatically is extremely powerful. Because the sales page is consistent in leading the prospect all the way down to the marketing funnel and closing sales you can now predict as to how many leads are required to opt in to make a sale. Basically you are letting the system works for you in stead of you having to call each lead and human are not consistent all the time even though you are very good at what you do and you tend to make mistake.
Marketing ones website in today’s scenario is much tougher than what it was say four years back. I remember most of my sites landing on chosen keywords quite easily. The price that one had to pay for ad words campaign was much more reasonable too.
Well the only silverline that I am seeing now a days is the blogs, they provide the much needed succor from the paid listing hassle.
Kanti Sharma