Marketing has become complex and varied these days. The most difficult challenge that marketers face is bringing together all the marketing campaigns of a company.
Digital as well as traditional marketing must be homogeneous and both must support each other. This means working on tight schedules, unforgiving deadlines, many simultaneous campaigns and a lot of chaos.
As with every other business process, software applications can help companies as well as marketers automate some marketing tasks and make it easy to handle.
However, the problem is that there are so many tools out there that it can get difficult to choose the right tool.
Buying many tools and testing them is not an option for most companies as marketing automation tools can be quite expensive. So, we present to you a list of the five best marketing automation tools around so that you can make the right decision without having to buy and test many tools.
Many consider Eloqua to be the best marketing automation tool in the market. It is highly functional as well as feature-packed and is often considered to be the most high-end tool around in the marketing world.
However, just like luxury feature-packed sports cars, the Eloqua marketing automation tool is also very expensive. The price of using the Eloqua tool starts at $2000 every month. It is quite easy to see why the price tag has made it difficult for many smaller companies to use this tool in a cost-effective way.
However, those who use Eloqua swear by it as it is loaded with services and features. Also, the company that makes the tool spends a lot of time, money and effort teaching its clients how to use the tool effectively. Eloqua also has excellent integration capabilities with various third party tools allowing users to improve and customize this marketing automation tool.
HubSpot has managed to become one of the most trusted firms in the digital marketing world with its immense and effective content marketing campaigns. HubSpot also provides an excellent marketing automation tool preferred by many small companies as it is quite affordable.
At $200 per month, HubSpot is adequate as it allows marketers to do a lot of things but none of its features are in-depth. Most people use HubSpot to automate email marketing tasks but it does offer additional functionalities that allows it to be more than just an email marketing automation tool.
It is true that HubSpot offers basic functionalities for various marketing systems, but it still works as an excellent all-in-one marketing automation tool. HubSpot is especially useful for smaller businesses with limited budgets that often rely on digital marketing solely.
One of the best marketing automation tools to be created in a long time is Infusionsoft. Although it is heavily marketed as the perfect marketing automation tool for small businesses, larger companies also use this tool due to its versatility and usefulness.
Infusionsoft focuses on four main marketing processes – contact management, marketing automation, sales automation and e-commerce. The tool is great for small businesses as its cost starts at $199 per month for the Essentials version with only contact management and marketing automation. It and goes up till $379 per month for the all-inclusive Complete version.
Even the most basic version of the tool is sufficient as it offers Customer Relationship Management automation, social media marketing, email marketing and analytics.
The tool is also very easy to use as it has a simple user interface, but it may take a while to truly discover all its excellent features. The makers of this automation tool do offer articles and videos on how to use the tool.
Users and critics agree that Infusionsoft is one of the best tools for contact as well as client management, for closing sales and most importantly for marketing automation.
As the name suggests, Constant Contact is a very effective email marketing tool that automates most of the processes in an email marketing campaign. It is also a favorite among small businesses, marketers and individuals alike as it costs $15 a month to use – making it one of the cheapest marketing automation tools. It allows marketers and companies to set up email marketing campaigns very quickly and is very easy to use even for those who are not technologically adept.
Salestrakr CRM is a marketing automation tool that is not based on email marketing. This tool instead is an excellent marketing management tool that allows companies and marketers to keep track of sales, customers as well as leads. It has a simple user interface that is easy to learn and allows users to perform a variety of tasks without opening various tabs. This tool can also be used on mobile devices and integrates well with other third party applications.
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