Most successful list builders will affirm that your list is the most crucial part of your online business.
Despite the micro blogging hype, they are -still- right.
With a huge and sound list you will always be able to generate an online income.
You can lose your SE rankings, being slapped by PPC advertising systems and being hit by a lot of other tragedies.
You will still be okay as long as you have a great list.
But how do these list builders create their lists?
Photo Credit: koalazymonkey
Well, they use many different ways that you can use too, but before we’ll go into that, let me point out the most important part that list builders use consistently.
The main key is to dedicate all your efforts to a formula that will work for you.
You should create a detailed plan to build your list and then stick to it. That’s what all great list builders do and so should you, as it will keep you focused.
However, don’t consider it written in stone. As you move forward, be prepared to change your plan and discover better ways to do things. It’s kind of split testing: you keep what works best and replace the other formula by a new one.
Giving valuable information away for free still is one of the best ways to build a huge list and that’s what successful list builders use most.
Visit your favorite forums and watch closely what members are talking about to get an idea of what would make a great free gift. What problems do people have? Then find a solution for that problem and give it away in exchange for their email address. That’s one great way to build your list.
Give away events are another way to grow your list. Mind you, give-aways always attract freebee seekers, so give away your incentive and then ask for email addresses. Thus you will get less subscribers, but those who sign up are seriously interested in your offer.
But ways to build a list is not all.
Once your list starts growing then you will need to keep your subscribers satisfied. List builders are very aware of that. That’s why, instead of concentrating all their energy on the list building aspect, they also take good care of their subscribers to prevent people from leaving.
One key ingredient here to give them value on a weekly basis, so if you create a series of valuable follow up messages they won’t even consider leaving your list. Therefore nurturing your list should be an important part of your plan too.
Implement these 3 tips that list builders always use:
- Choose Your Autoresponder Wisely
An autoresponder is a software program that automatically sends automatic emails to people at any interval you tell it to. You simply write the emails, feed them into the autoresponder, and set the date to sent that message.
I’m using Aweber, because I have found them the best in delivering my messages through all the spam filters. Others are GetResponse and Email Aces. And there are some self-hosted scripts too. They all have great features, but at the time of my selection, Aweber was simply the best for me (and still is) and for most great list builders. So, take your time and choose it wisely.
- Make People an Offer They Can’t Refuse
Offer your potential customers valuable information in exchange for their email address. Or you could offer them a chance to win some type of prize or a free copy of your latest software or Ebook.
For example, you could give away a free laptop every month. Just make sure you publicize who wins the prize so that more people will be encouraged to try to win it.
- Concentrate on Content
You prefer to carefully craft every follow up message that you write. Make it valuable to the reader, so they can use it immediately to improve THEIR business. Include some casual selling without really blatantly trying to sell them something. People don’t like getting an email that is simply a sales pitch. Just offer a solution to a problem and the product that you use.
When you’re writing your follow up messages, treat your subscribers like friends. You prefer to start a long term relationship with them so that they don’t unsubscribe. Therefore treat your list less like potential customers and more like friends.
Follow these 3 list builders tips and you will have a large and profitable list.
So, what’s your take on these list builders tips?
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