Habits are hard to break, and when it comes to Search Engine Optimization, it becomes even harder to give up a practice or theory that you’ve been using for years.
This is especially true in case of part-timers. They will read the SEO experts discouraging a particular tactic, they will see the search engine representatives disapproving some myth, and they will see an update taking down websites involved in a particular practice, but it usually takes a penalty to make them pull out their head from the sand.
In fact, some seasoned professionals are also guilty of doing the same, mainly because they don’t want to fix if it is not broken.
The problem is… if you continue to walk on thin ice, you are taking a huge risk with your website. Therefore, it is important to keep reviewing your strategies and tactics from time to time, to make sure that you are not heading towards damages beyond repair.
Let’s read about the four common mistakes people make when evaluating a link prospect or a link building tactic.
The first one is of course the deal old Page Rank. Page Rank has been the holy grail of link building for almost a decade (and it continues to be one of the most commonly used metrics). Many will vouch for the importance of Page Rank, and I am not about to declare that Page Rank doesn’t mean a thing, still you shouldn’t choose your link targets solely on the basis of Page Rank.
Remember you have got no way to see the current Page Rank for a website. In order to discourage the obsession with Page Rank, Google has stopped updating the tool bar on consistent basis, so at any given point of time, you might be looking at PR which is not true.
You might snub an opportunity because it shows a PR 1, but you never know if the site actually holds a PR 3 or more (which will be reflected in the next update). In addition to that, a couple of good inbound links will result in a PR 3 for the site homepage, but that is far from being a link worth investing a lot of time or efforts.
People usually prefer a link building tactic that offers quantity instead of quality. That’s precisely the reason why we have so many people still going for directory submissions, article marketing, blog commenting, and the likes.
They won’t really embrace a more useful method like guest posting just because the notion of writing an entire post for the sake of one single link doesn’t bode well with the mind frame, which has resulted from years of “directory submissions”.
Photo Credit: James Harrison Jr.
Even those who decide to give quality based link building methods a try, still look for relatively easy and straightforward options.
Let’s take the example of guest blogging, when targeting blogs for guest posting, they will go for blogs with relaxed editorial guidelines. Remember that a link which is easy to get will be obtained by a majority of your competitors, but the SERPs will be decided upon those links which are not easily achievable.
This one is a result of herd mentality. Some SEO guys will simply discard a link prospect or a link building method just because it is not a widespread method, even more so if it is not employed by some of their highly ranked competitors.
They will wait for a method to get prevalent with a detailed step by step guide being laid out. Needless to say, having this approach is not going to take you anywhere.
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