Links are like the streets in between the pages for the search engines which crawl the web.
Using the link analysis techniques, the search engines can easily discover how the pages are related among each other and in the ways they are related.
The technique of doing so is known as the link building. Though there is no definite definition of the link building, instead it is an explicit technique. In the area of SEO, link building can be described as the actions that are aimed at enhancing the quality as well as the number of incoming links to a particular page.
Purpose of link building:
Without any doubt link building can be considered as one of the most significant factors for the purpose of improving the search engine rankings. This technique is widely followed for increasing the search engine rankings irrespective of whether it is a website or a blog.
In reality, if built in the right manner, then links alone can create a whole lot difference in the list of the search engines. On the other side, improper link building is very much capable of causing irrevocable damage to the repute of a blog as far as the ranking of a search engine is concerned.
So, if anyone has blogs and aims to optimize it for the purpose of search engine, then it is a prerequisite for the person to have an advanced knowledge of how to build proper links.
SEO and Link building tools:
There are different tools which are used for the purpose of Search Engine Optimization (SEO) and Link building. Some of the important tools are as follows:
- STAT Search Analytics.
- Search Metrics.
- Majestic SEO.
- Fresh Web Explorer.
- Open Site Explorer.
- Screaming Frog.
Photo Credit: James Harrison Jr.
Importance of the links:
Links are like the arteries and veins of the web world from the very initial phase of the evolution of the internet. The very name and the concept of the internet put forward the importance of link building.
Some people had a perception that with the invention of Google Panda there will be an end to the link building technique. However, in reality it is not the fact. In fact it has generated a number of advanced ways to modify and build the links in the present day world.
In the mean time it has also made link building far more meaningful and delicate. Now, the old methods of random link building have gradually become out of date with time. In order to have a better understanding of the link building technique it is important to know how link building tactics helps to improve the blog search engine rankings.
Building quality links:
Those days went long ago when link directories would have done the required job. Because of the latest algorithms that have been developed, nowadays the search engines are very much capable of checking out the specific links that have been built in a particular page and assign priority accordingly.
What it signifies is that, in order to become a good guy in the eyes of Google or some other search engine the need of the time is to find out good and quality links. The directory submission should be avoided since it is only concerned about the quantity and not on the quality.
Another important tactic that is prominently used for improving the blog search engine rankings is the art of article marketing. If done in the right manner, then article marketing plays a very significant role to generate links for the blogs.
Identification of niche:
The appropriate identification of the niche is a very important thing for the purpose of improving the blog search engine rankings. It is so because it is extremely essential on the part of a web blogger to have an understanding of the type of followers for their blogs.
The niche is that particular section of people for whom the blogs are written. So, if anyone is writing a blog about the popular tourist destinations, then the very first thing that needs to be done is the identification of the blogs which deals with the similar subjects. Then the blog needs to be written accordingly.
The link building tactics which have been discussed above helps greatly in improving the blog search engine rankings. Internet is a rapidly developing area, so in order to keep up the pace with it you need to always keep up to date and always in search for some innovative techniques.
Other than those mentioned already there are numerous other innovative techniques which are used by the bloggers these days for the improvement in search engine rankings.
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