Link Building: Organic versus Paid

Link building is a hot item these days. That’s because it could improve your rankings in the search engines, when done right.

That’s why everybody is trying to get external links to their websites. The downside is, that it takes a while to build them organically. That’s why lots of people outsource this tedious jobs.

The question that arises now is: which one is better, organic or paid?
In today’s guest post, Melanie Slaugh, a freelance writer, covers the basics about that topic.

Here goes. Enjoy!

Organic Link Building vs. Paid Link Building

Building links is probably one of the most effective ways to market your website over the internet. And with good reason, your links are continually exposed to new audiences, giving you the momentum to move forward and gain speed – assuming you have a product of value for your readers.

So what’s the difference between organic link building and paid link building – and is one better than the other?

Organic Link Building

What it is: Organic link building is the process of submitting quality content to other websites. In turn, they award you with a link to your website on their own, thus exposing their traffic to you.

How it works: Usually done in the form of guest posts on other blogs, you submit a quality post to another webmaster in exchange for them linking to you. It’s a win-win situation for everyone because you get a link to your website and a wider range of exposure and they get solid content for their website, which in term helps them become more useful to their readers.

organic link building
Photo Credit: chailey

Pros: Receiving backlinks to your website organically is going to get you a higher page rank than paid link building. This means that people will be able to find you more easily when they conduct searches online. You also have the unique opportunity to build relationships with other webmasters by giving them quality content.

Cons: Building your links organically takes a lot of time. You can’t expect to get a high page rank over night, but instead need to go into it realizing that you have to build them slowly and purposefully.

Paid Link Building

What it is: In short, paid link building is where you pay someone else to place your link on their website.

How it works: You can either use a paid link building service or seek out those who will accept money in exchange for putting up a link. Usually the fee is a monthly fee to keep your link live on their site.

Pros: Paid link building is something that you can do to quickly launch your website up through the links. You don’t have to produce anything other than money to get it up and in place.

Cons: This practice is severely frowned upon by search engines like Google. In fact, they can kill off your website in rankings if they find out that you’re engaging in these practices.


The Consensus
Organic link building takes more time, but overall is the safest way to legitimately build up your website. Even though you may get an immediate boost from paid link building, the fact that it can ultimately be detrimental to your website should be reason enough not to go down that path. So when you’re marketing your website and your brand, stick to organic link building.

Melanie is a freelance writer. She writes extensively for internet service providers.

So far Melanie with the basics.
I fully agree with her conclusions. I’ve experimented on a low scale with paid links and my conclusion is that they don’t work on the long run.

Still, there are many more ways to generate backlinks.
There’s article marketing (not as good as it used to be) to begin with.
You could leave high quality comments (generates traffic too!) on forums and blogs (like this one!) and use social media.

And tell us what you use to build your links.
Post your comments below.

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One thought on “Link Building: Organic versus Paid

  1. Dan Kern says:

    I agree with everyone here about organic link building. Paying for links puts your online fate in the hands of someone else, which can be a good thing or a bad thing…but if you read up on link building, you find out that it’s not that difficult. It’s more about being part of a community…linking to others, sharing their content, dropping a note about yours, submitting to quality human-edited directories, reaching out to friends to create link wheels and so forth. In the end, it’s much better than risking some company blasting your links to link farms.

    Thanks for the article. Just favorited it on StumbleUpon!

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